Search result for Business Strategy Online Courses & Certifications
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Customer Analytics
by Eric Bradlow , Peter Fader , Raghu Iyengar , Ron Berman- 4.6
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Approx. 12 hours to complete
Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions....
Design Thinking for Innovation
by Jeanne M. Liedtka- 4.7
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Approx. 6 hours to complete
Today innovation is everyone's business. Whether you are a manager in a global corporation, an entrepreneur starting up, in a government role, or a teacher in an elementary school, everyone is expected to get lean – to do better with less. And that is why we all need design thinking. What Is Design Thinking?...
Innovation Management
by Serge Rijsdijk , Jan van den Ende , Sandra Langeveld , Murat Tarakci , Stefano Tasselli , Daan Stam , Dirk Deichmann- 4.7
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Approx. 11 hours to complete
What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself....
Design-Led Strategy: Design thinking for business strategy and entrepreneurship
by Eric Knight- 4.6
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Approx. 20 hours to complete
This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments....
Construction Project Management
by Ibrahim Odeh, Ph.D., MBA- 4.8
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Approx. 23 hours to complete
Construction Project Management introduces you to Project Initiation and Planning. Industry experts join Columbia University professor, Ibrahim Odeh, to give an overview of the construction industry. Professor Odeh teaches the fundamentals of the Project Development Cycle while guest lecturers discuss Lean Project Delivery method and Lean Design Behaviors. Course Overview Introduction To The Course Part 1...
Strategy and Sustainability
by Mike Rosenberg- 4.6
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Approx. 16 hours to complete
Business and environmental sustainability are not natural bedfellows. Business is about making money. Sustainability is about protecting the planet. Business is measured in months and quarters. Sustainability often requires significant short term costs to secure a sometimes uncertain long-term benefit. To some activists, all executives are exploitative, selfish one percenters. To some executives, all activists are irresponsible, unyielding extremists....
Foundations of Business Strategy
by Michael Lenox , Jared Harris- 4.8
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Approx. 9 hours to complete
Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. Introduction to Strategic Analysis An Introduction to Strategic Analysis Strategic Analysis The Strategist's Challenge Fundamental Principle of Business Strategy Competitive Markets A Little Calculus Two Perspectives on Economic Rents Module Lessons Strategist's Toolkit: SWOT Analysis...
Corporate Strategy
by Bart Vanneste- 4.8
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Approx. 11 hours to complete
Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e. g. a photo camera producer selling also sunglasses. We developed this course to help you make good corporate strategy decisions....
Strategic Business Management - Microeconomics
by Dr. Peter Navarro- 4.8
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Approx. 25 hours to complete
This course weds business strategy with the principles of microeconomics. It offers valuable a powerful toolbox together with cases and lessons across all major functions of business, management, from finance, operations management, and marketing to human resource management, organizational behavior, statistics, and, of course, business strategy. Introduction to Microeconomics for Managers...
Digital Business Models
by Andreas Constantinou- 4.5
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Approx. 11 hours to complete
Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. Introduction to Digital Business Models...
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