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Foundations of Business Strategy

Approx. 9 hours to complete

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Course Summary

This course provides an introduction to the foundational concepts of business strategy, including competitive advantage, value creation, and market positioning. Through a combination of case studies, lectures, and discussions, students will gain an understanding of how successful companies develop and implement effective business strategies.

Key Learning Points

Learn the key concepts and frameworks of business strategy
Understand how to analyze and evaluate market opportunities
Develop skills in strategic decision-making and implementation

Job Positions & Salaries of people who have taken this course might have

- USA: $70,000 - $100,000
- India: ₹5,00,000 - ₹10,00,000
- Spain: €30,000 - €50,000
- USA: $70,000 - $100,000
- India: ₹5,00,000 - ₹10,00,000
- Spain: €30,000 - €50,000
- USA: $80,000 - $120,000
- India: ₹7,00,000 - ₹15,00,000
- Spain: €40,000 - €60,000
- USA: $70,000 - $100,000
- India: ₹5,00,000 - ₹10,00,000
- Spain: €30,000 - €50,000
- USA: $80,000 - $120,000
- India: ₹7,00,000 - ₹15,00,000
- Spain: €40,000 - €60,000
- USA: $150,000 - $500,000
- India: ₹30,00,000 - ₹2,00,00,000
- Spain: €80,000 - €200,000

Learning Outcomes

Understand the key concepts and frameworks of business strategy
Analyze and evaluate market opportunities
Develop skills in strategic decision-making and implementation

Prerequisites or good to have knowledge before taking this course

Basic understanding of business concepts
Familiarity with Excel and basic financial analysis

Course Difficulty Level

Beginner

Course Format

Online
Self-paced
Lecture-based

Similar Courses

Business Strategy: Achieving Competitive Advantage
Strategic Management
Corporate Strategy

Related Education Paths

Notable People in This Field

Peter Thiel
Sheryl Sandberg
Elon Musk

Related Books

Description

Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, developed at the Darden School of Business at the University of Virginia, top-ranked faculty will help you explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.

Knowledge

How to use the SWOT, competitor, and environmental analysis tools
How to assess an industry's structure and how the competitive dynamics in an industry affect profitability
How to complete a capabilities analysis and how to use this analysis to guide decision making
How to analyze the advantages and disadvantages of four generic competitive positions

Outline

Introduction to Strategic Analysis
An Introduction to Strategic Analysis
Strategic Analysis
The Strategist's Challenge
Fundamental Principle of Business Strategy
Competitive Markets
A Little Calculus
Two Perspectives on Economic Rents
Module Lessons
Strategist's Toolkit: SWOT Analysis
Strategist's Toolkit: Competitor Analysis
Strategist's Toolkit: Environmental Analysis
Course Overview
Course Requirements
Get to Know Your Classmates
Using the Discussion Forums
Begin the Competitive Position Assignment
Introduction to Strategic Analysis

Analyzing Industry Structure
Analyzing Industry Structure
Threat of Entry, Part 1
Threat of Entry, Part 2
Threat of Substitutes
Bargaining Power of Buyers, Part 1
Bargaining Power of Buyers, Part 2
Bargaining Power of Suppliers
Intensity of Rivalry
Module Lessons
Strategist's Toolkit: Five Forces Analysis
Reminder: Competitive Position Assignment
Analyzing Industry Structure

Analyzing Firm Capabilities
Analyzing Firm Capabilities
Value Chain
Alignment
Sustainability: Imitation
Sustainability: Durability
Building Capabilities
Module Lessons
Strategist's Toolkit: Capabilities Analysis
Reminder: Competitive Position Assignment
Analyzing Firm Capabilities

Determining Competitive Position
Determining Competitive Positioning
Generic Competitive Positions, Part 1
Generic Competitive Positions, Part 2
Mapping Competitive Positions
Which Position Is Best?
Module Lessons
Strategist's Toolkit: Strategy Maps
Assignment Overview
Assignment Rubric
Sample Assignment Submission
Determining Competitive Position
Peer Review Practice

Summary of User Reviews

A comprehensive course on business strategy offered by UVA Darden that has received positive reviews from its users. The course covers key concepts and tools that are essential for developing a successful business strategy.

Key Aspect Users Liked About This Course

The course provides practical insights and real-world examples that help users understand how to apply the concepts and tools taught in the course to their own business situations.

Pros from User Reviews

The course covers a wide range of topics and provides a comprehensive understanding of business strategy.
The instructors are knowledgeable and engaging, making the course content easy to understand and apply.
The course provides practical examples and case studies that help users understand how to apply the concepts and tools taught in the course to their own business situations.
The course is well-structured and easy to follow, making it a great option for beginners.
The course provides a great foundation for those who want to pursue a career in business strategy or related fields.

Cons from User Reviews

Some users found the course content to be too basic and not challenging enough.
The course can be time-consuming, and some users found it difficult to keep up with the pace of the course.
Some users found the course to be too theoretical and not practical enough.
The course does not provide any certification or accreditation upon completion.
The course is relatively expensive compared to other online courses.

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