Search result for Courses taught by Susan Berman
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Quantitative Research
by Susan Berman , Olivier Rubel, PhD- 4.4
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Approx. 17 hours to complete
In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client. Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages....
Qualitative Research
by Susan Berman- 4.6
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Approx. 15 hours to complete
In this course, the second in the Market Research Specialization, you will go in-depth with qualitative market research methods, from design to implementation to analysis. Week 1: Define qualitative research and how it differs from quantitative research. Explore the various qualitative research methods and evaluate when and how to use them for your research project....
