Course Summary
Learn the fundamentals of trademark law and how to protect your brand with this comprehensive course.Key Learning Points
- Understand the legal requirements for trademark registration and protection
- Explore the different types of trademarks and how to conduct a trademark search
- Learn how to enforce your trademark rights and prevent infringement
Related Topics for further study
- Trademark registration
- Trademark search
- Trademark infringement
- Brand management
- Intellectual property law
Learning Outcomes
- Ability to conduct a trademark search and register a trademark
- Understanding of trademark infringement and enforcement
- Knowledge of brand management and intellectual property law
Prerequisites or good to have knowledge before taking this course
- Basic understanding of business and legal terminology
- Access to computer and internet
Course Difficulty Level
IntermediateCourse Format
- Online self-paced course
- Video lectures
- Interactive quizzes
Similar Courses
- Patent Law and Policy
- Copyright Law
- Intellectual Property Law and Policy
Related Education Paths
Related Books
Description
The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created?
Knowledge
- Define the scope and subject matter of trademark protection
- Evaluate the usefulness and limits of seeking trademark protection
- Formulate a strategy for creating and protecting a strong trademark
- Design processes to maintain ownership and control of a trademark and respond to possible infringement
Outline
- What is a Trademark?
- Introduction
- The Policy Behind Trademarks
- What Can Qualify as a Trademark?
- Trademark vs. Other Important Company Identifiers
- Designations That Cannot be Trademarked
- Pre-Course Survey (Optional)
- Trademark Overview
- Examples of the Universe of Possible Trademarks
- Contrasting Trademarks to Company Registrations and Domain Names
- Limits on Trademark Protection
- Practice Quiz
- Practice Quiz
- Practice Quiz
- Graded Quiz
- How to Choose the Right Trademark
- What Makes a Good Trademark?
- The Importance of Enforceability
- Can You "Fix" a Descriptive Mark?
- Should You Search a Potential Mark?
- Designing a Clearance Search
- Interpreting the Search Results
- Different Perspectives on What Makes a Good Trademark
- Introduction to Secondary Meaning
- How to Search
- Optional Reading: Non-Legal Considerations
- Practice Quiz
- Practice Quiz
- Practice Quiz
- Practice Quiz
- Practice Quiz
- Graded Quiz
- Why and How to Protect a Trademark
- Federal vs. State Trademark Registration
- When Are You Ready to File an Application?
- Filing a Federal Trademark Application Part 1
- Filing a Federal Trademark Application Part 2
- What Happens After the Application is Filed?
- Overview of the Registration Process
- Overview of the Process After Filing
- Practice Quiz
- Practice Quiz
- Practice Quiz
- Practice Quiz
- Graded Quiz
- How to Maintain a Mark and the Basics of Infringement
- Proper Trademark Marking and Use
- Policing and Maintenance Part 1
- Policing and Maintenance Part 2
- Addressing Trademark Infringement
- Optional Reading: Safeguarding Your Trademark
- Discovering Infringement
- Concluding Thoughts
- Post-Course Survey (Optional)
- Practice Quiz
- Practice Quiz
- Practice Quiz
Summary of User Reviews
This trademark law course on Coursera has received positive reviews from its users. Many users have found the course to be comprehensive and informative. The course has been praised for its in-depth coverage of trademark law and its practical applications.Key Aspect Users Liked About This Course
Comprehensive coverage of trademark lawPros from User Reviews
- In-depth coverage of trademark law and its practical applications
- Accessible and easy-to-follow course structure
- Engaging content and expert instruction
- Useful resources and tools provided to enhance learning experience
Cons from User Reviews
- Some users found the course content to be too technical
- The course may not be suitable for those without prior knowledge of trademark law
- Some users experienced technical difficulties while accessing the course materials
Cynthia Dahl
4.8 Raiting
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