The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior

  • 4.6
Approx. 7 hours to complete

Course Summary

This course explores the concept of market power and how it affects firms, consumers, and society as a whole. You will learn about different types of market structures, the effects of market power on pricing and output decisions, and the role of antitrust policy in regulating market power.

Key Learning Points

  • Understand the concept of market power and its impact on firms, consumers, and society
  • Learn about different market structures and their characteristics
  • Examine the effects of market power on pricing and output decisions
  • Explore the role of antitrust policy in regulating market power

Related Topics for further study


Learning Outcomes

  • An understanding of market power and its effects on firms, consumers, and society
  • Knowledge of different market structures and their characteristics
  • Ability to analyze the effects of market power on pricing and output decisions

Prerequisites or good to have knowledge before taking this course

  • Basic knowledge of microeconomics
  • Familiarity with mathematical concepts such as calculus and algebra

Course Difficulty Level

Intermediate

Course Format

  • Online self-paced course
  • Video lectures
  • Quizzes and assignments

Similar Courses

  • Competition in Digital Markets
  • Industrial Organization: Strategy and Competition in Business
  • Economics of Money and Banking

Related Education Paths


Related Books

Description

This opening module of the Power of Markets course covers the basic assumptions about market participants made by economists, the concept of opportunity cost, and the key determinants of supply and demand. We will then learn how to use the supply-demand framework to explain and predict market outcomes and to show how government policies affect those market outcomes. We will look at how quantity demanded and supplied respond to their key determinants in quantitative (elasticity) as well as qualitative terms. The last two weeks of the first module will investigate consumer behavior more closely and show how consumer choices are driven by the interplay of preferences and budget constraints. We will employ the consumer choice framework to examine investor choice as well as policies such as ObamaCare and school choice. Finally, we will also address the concept of how to distribute a given amount of goods across a society’s consumers in the most efficient manner.

Outline

  • Week 1 - Supply and Demand
  • Course Materials and General Advice
  • Some Preliminaries About Microeconomics
  • Basic Assumptions About Market Participants
  • Opportunity Cost
  • Sunk Costs/Benefits
  • Production Possibility Frontier (PPF)
  • The Determinants of Demand
  • The Determinants of Supply
  • Market Equilibrium
  • Syllabus
  • Week 1 Quiz
  • Week 2 - Supply and Demand
  • Intro to Week 2
  • Predicting and Explaining Market Outcomes
  • Government Intervention in Markets: Price Ceilings
  • Price Elasticity of Demand and it's Relationship to Total Expenditure
  • Calculating and Applying Price Elasticity of Demand
  • Determinants of Elasticity of Demand
  • Three Other Elasticities
  • Sharpening your Understanding of Price Elasticity of Demand and Supply
  • Week 2 Quiz
  • Week 3 - Consumer Choice
  • Intro to Week 3
  • Consumer Preferences
  • Sharpening Your Understanding of Indifference Curves
  • The Budget Constraint
  • The Consumer’s Optimal Choice
  • Changes in Income and Consumption Choices
  • Accounting for Altruism
  • Price Changes and Consumption Choices
  • From Individual to Market Demand
  • Week 3 Quiz
  • Week 4 - Consumer Choice and the Benefits of Exchange
  • Intro and Consumer Surplus
  • The Price-Consumption Curve and Elasticity of Demand
  • Excise Subsidies - Health Care and Consumer Welfare
  • Analyzing ObamaCare I
  • Analyzing ObamaCare II
  • Analyzing School Choice I
  • Analyzing School Choice II
  • Investor Choice
  • Efficiency in the Distribution of Goods
  • Week 4 Quiz

Summary of User Reviews

Market Power is a highly recommended course that received positive feedback from many users. The course covers important topics related to market power and monopolies, and it is delivered in an engaging and interactive manner. Overall, users found the course to be insightful and informative.

Key Aspect Users Liked About This Course

The real-life examples and case studies used in the course were highly appreciated by many users.

Pros from User Reviews

  • Insightful and informative content
  • Engaging and interactive course delivery
  • Real-life examples and case studies used in the course were highly appreciated
  • Instructors were knowledgeable and responsive
  • The course is well-structured and easy to follow

Cons from User Reviews

  • Some users felt that the course was too basic and lacked in-depth analysis
  • The course may not be suitable for advanced learners
  • The price of the course is a bit high compared to other similar courses
  • The course may not be suitable for learners looking for practical applications of the concepts
  • The course may not cover all aspects of market power and monopolies
English
Available now
Approx. 7 hours to complete
Mark Zupan
University of Rochester
Coursera

Instructor

Mark Zupan

  • 4.6 Raiting
Share
Saved Course list
Cancel
Get Course Update
Computer Courses