Description
This course gives you a complete insight into the communication and managerial techniques put into practice in the creation of the most important sporting mega event in the world. You will learn about the essentials of television production, programming strategies and television rights management of the Olympic Games. At the same time, you will gain valuable knowledge about the fundamentals of communication via social media and of the Olympic culture which is so closely connected with classic culture and humanism.
Outline
- Before we start... / Antes de empezar...
- Welcome! ¡Bienvenidos!
- Before we start
- About the course
- Course syllabus
- Solving doubts and technical issues
- Frequently Asked Questions
- Antes de empezar
- Sobre el curso
- Temario del curso
- Resolver dudas e incidencias
- Preguntas frecuentes
- W1. INTRODUCTION TO MEDIA AND THE CULTURE OF THE OLYMPICS
- L1.1. Introduction to media and the culture of the Olympics
- L1.2. Introduction: the Olympics and the media
- L1.3. What are the Olympic Games?
- L1.4. Constituents and Governance
- L1.5. The Olympic Charter and the Media
- L1.6. Pierre de Coubertin
- L1.7. On the precedents of the modern Olympic Games
- L1.8. The first Olympic Congress
- L1.9. The Zeitgeist of the modern Olympic Games
- L1.10. The Olympics, sport and the transformation of society
- L1.11. The Ancient Olympics
- Short talk with Alan Abrahamson /Charla con Alan Abrahamson
- L1.12. Next week
- Introduction to media and the culture of the Olympics / Introducción a los medios de comunicación y la cultura de los Juegos OlÃmpicos
- W2. THE OLYMPIC GAMES AND THE MEDIA
- L2.1. Introduction
- L2.2. The Olympic Games System
- L2.3. Audiovisual and postmodernity
- L2.4. Communication and the Games: chronology
- L2.5. The Media's in the boost of the modern Olympism (1894-1932)
- L2.6. Television and media internationalisation of the Olympics (1936-1960)
- L2.7. The global Olympic Games (1964-1992)
- L2.8. Internet, the social Web and the commercialisation of the Olympic Games (1996-2012)
- L2.9. Introduction to the language of television
- Talk with Alan Abrahamson (2) / Charla con Alan Abrahamson (2)
- L2.10. Next week
- The Olympic Games and Media / Los Juegos OlÃmpicos y los medios de comunicación
- W3. THE MEDIA DURING THE GAMES
- L3.1. Introduction
- L3.2. The television production of the Olympic Games
- L3.2.1. The working of a television production system
- L3.2.2. Planning the production
- L3.3. Programming the Olympics
- L3.4. The Olympics becoming into a storytelling or the construction of the Olympic hero
- L3.5. Olympic Broadcasting Services and the media during the Olympics
- L3.6. Symbols and Rituals of the Olympic Games
- L3.7. The Olympic Ceremonies, structure, protocol and symbols
- L3.8. The Olympic Ceremonies and the television
- Talk with Yiannis Exarchos
- L3.9. Next week
- The media during the Games / Los medios durante los Juegos
- W4. OLYMPIC NEW MEDIA: actors, management and contents
- L4.1. Introduction
- L4.2. The DNA of the Internet and the Web
- L4.3. The Nature of the Communication on Social Networking Websites
- L4.4. Great Processes behind the Communication on Social Networks
- L4.5. The Social Media and the Olympic Games
- L4.6. Engagement, cross-pollination and the communication logics on Social Networking Websites
- L4.7. IOC Social Media Rules
- L4.8. The Olympic Family and the Social Media during the Olympic Games
- L4.9. Facebook participation and contents during the Olympics
- L4.10. Towards a new communication and management model on social networks
- L4.11. Next week
- Olympic new media: actors, management and contents / Nuevos medios olÃmpicos: actors y gestión de contenidos
- W5. SPONSORSHIP AND TV RIGHTS MANAGEMENT
- L5.1. introduction
- L5.2. The Olympic Games TV Rights: an introductory historical approach
- L5.3. The Olympic Brand
- L5.4. The TOP Sponsorship programs of the Olympics
- Talk with Daniela Negreda, IOC
- L5.5. Gratitude
- Sponsorship and TV rights management of the Olympics / Patrocinio y gestión de los derechos televisivos de los Juegos OlÃmpicos
Summary of User Reviews
Discover the history and significance of Olympic Games in this comprehensive course on Coursera. Students have praised the course for its engaging content and knowledgeable instructors.Key Aspect Users Liked About This Course
Engaging contentPros from User Reviews
- Instructors are knowledgeable and passionate about the topic
- Great insights into the history and significance of the Olympic Games
- The course is well-structured and easy to follow
Cons from User Reviews
- Some students have found the content to be a bit too basic
- The course may not be suitable for those looking for in-depth analysis
- The discussion forums can be overwhelming at times
Emilio Fernández Peña
4.7 Raiting
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