Course Summary
Learn how to create a comprehensive marketing plan that covers all aspects of marketing, from research and analysis to implementation and evaluation.Key Learning Points
- Understand the key components of a successful marketing plan
- Learn how to conduct market research and analysis
- Develop strategies for product, pricing, promotion, and distribution
- Create a comprehensive marketing plan that covers all aspects of marketing
- Learn how to evaluate and adjust your marketing plan for maximum effectiveness
Related Topics for further study
Learning Outcomes
- Ability to create an effective marketing plan
- Understanding of market research and analysis
- Skills in product, pricing, promotion, and distribution strategies
Prerequisites or good to have knowledge before taking this course
- Basic knowledge of marketing principles
- Access to a computer and the internet
Course Difficulty Level
IntermediateCourse Format
- Online self-paced course
- Video lectures
- Quizzes and assessments
- Peer-reviewed assignments
Similar Courses
- Marketing Analytics
- Digital Marketing
- Marketing Management
Related Education Paths
Notable People in This Field
- Seth Godin
- Gary Vaynerchuk
- Neil Patel
Related Books
Description
Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example.
Outline
- Analysis
- Introduction to The Marketing Plan.
- The marketing plan: interview with Veronica Santos.
- The Marketing Plan definition.
- Objectives and structure of The Marketing Plan.
- The 4 main parts of a marketing plan.
- Critical elements of the external analysis.
- Critical elements of the internal analysis.
- The SWOT Matrix.
- The Nissan Leaf case.
- How to complete assignment 1: analysis.
- The Nissan Leaf Case
- The manager's guide to competitive marketing strategies - Norton, Paley.
- Marketing Strategy
- Introduction to marketing strategy.
- What is marketing strategy?
- Marketing strategy definition.
- Financial and non-financial objectives.
- The customer attraction vs customer retention dilemma.
- Identifying the best target segment for your product or service.
- How to identify the best positioning for your product or service?
- How to complete assignment 2: marketing strategy.
- The Marketing Plan - Multimedia
- Marketing decision making and the management of pricing successful business tools.
- Marketing Mix Implementation
- Introduction to Marketing Mix Implementation.
- Marketing mix definition: short-term and tactics vs long-term tactics.
- Deciding product strategy: the product lifecycle.
- Deciding product strategy: product levels.
- Deciding product strategy: branding strategy.
- An interview with Martin Boehm.
- Pricing strategy.
- Distribution channels: interview with Maria Teresa Aranzabal.
- Distribution channel strategy.
- Integrated communication strategy: an interview with Eda Sayin.
- How to build an integrated communication strategy: part 1.
- How to build an integrated communication strategy: part 2.
- How to complete assignment 3: marketing mix implementation?
- Expected results
- Introduction to expected results.
- Interview with Luis Rodriguez Baptista.
- The expected results definition.
- Metrics for financial objectives.
- Metrics for non-financial objectives: brand awareness
- Metrics for non-financial objectives: social media brand.
- Metrics for strategic objectives.
- Metrics for customer objectives.
- The Marketing Plan budget.
- How to complete assignment 4: expected results?
Summary of User Reviews
This course on Marketing Plan has received positive reviews for its comprehensive approach to teaching marketing strategies. Many users appreciated the practical application of marketing concepts in business scenarios.Key Aspect Users Liked About This Course
Practical application of marketing concepts in business scenariosPros from User Reviews
- Comprehensive coverage of marketing strategies
- Engaging course content and quality of teaching
- Helpful assignments and exercises to reinforce learning
- Suitable for both beginners and experienced marketers
- Great value for the price
Cons from User Reviews
- Some users found the course to be too basic
- Limited interaction with instructors and peers
- No opportunity for hands-on practice
- Some technical issues with the platform
- Lack of updated content
Ramon Diaz-Bernardo
4.6 Raiting
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