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Subsistence Marketplaces

Approx. 47 hours to complete

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Course Summary

This course explores subsistence marketplaces, which are informal and low-income markets in developing countries. Learn about the unique challenges and opportunities of these markets and how to design sustainable and impactful solutions.

Key Learning Points

Understand the complexity of subsistence marketplaces and the unique challenges they pose
Learn about innovative solutions for addressing the needs of subsistence marketplaces
Gain knowledge about sustainable and impactful business models for subsistence marketplaces

Learning Outcomes

Understand the unique challenges and opportunities of subsistence marketplaces
Design sustainable and impactful solutions for subsistence marketplaces
Gain knowledge about business models that work in low-income markets

Prerequisites or good to have knowledge before taking this course

Basic knowledge of business principles
Interest in working with low-income markets

Course Difficulty Level

Intermediate

Course Format

Online
Self-paced

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Description

The foundation for this course lies with unique synergies between pioneering research, teaching, and social initiatives through the Subsistence Marketplaces Initiative. Unique to this approach is a bottom-up understanding of the intersection of poverty and the marketplace.

Outline

Course Orientation
Welcome to Subsistence Marketplaces
Course Orientation
Syllabus
About the Discussion Forums
Updating Your Profile
Social Media
Orientation Quiz

Introduction to Subsistence Marketplaces Approach
Lesson 1-1.1 Introduction to Subsistence Marketplaces
Lesson 1-1.2 A Day in the Life of a Rural Homemaker
Lesson 1-1.3 A Day in the Life of a Family
Lesson 1-2.1 Thinking in Subsistence Marketplaces
Module 1 Live Session: January 18, 2014
Module 1 Summary: June 16, 2014
Module 1 Summary: January 2015
Module 1 Overview
Lesson 1-1 Readings
Lesson 1-2 Readings
Lesson 1-1 Practice Quiz
Lesson 1-2 Practice Quiz
Module 1 Quiz

Consumers and Entrepreneurs in Subsistence Marketplaces
Lesson 2-1.1 Feeling and Coping in Subsistence Marketplaces
Lesson 2-1.2 A Day in the Life of an Urban Homemaker
Lesson 2-2.1 Subsistence Consumers and Entrepreneurs
Lesson 2-2.2 A Day in the Life of an Urban Shopkeeper
Lesson 2-2.3 A Day in the Life of a Rural Shopkeeper
Module 2 Live Session: January 25, 2014
Module 2 Summary: June 23, 2014
Module 2 Overview
Lesson 2-1 Readings
Lesson 2-2 Readings
Lesson 2-1 Practice Quiz
Lesson 2-2 Practice Quiz
Module 2 Quiz

Exchanges and Needs in Subsistence Marketplaces
Lesson 3-1.1 Exchanges and Relationships in Subsistence Marketplaces
Lesson 3-1.2 Shakti Rising
Lesson 3-2.1 Needs/Products, Relationships, and Markets in Subsistence Marketplaces
Lesson 3-2 Virtual Immersion Slideshow
Module 3 Live Session: February 1, 2014
Module 3 Summary: June 30, 2014
Module 3 Overview
Lesson 3-1 Readings
Lesson 3-2 Readings
Lesson 3-2 Virtual Immersion Exercise: Instructions
Lesson 3-1 Practice Quiz
Lesson 3-2 Practice Quiz
Module 3 Quiz

Gaining Marketplaces Insights
Lesson 4-1.1 Gaining Marketplace Insights in Subsistence Marketplaces
Lesson 4-1.2 Rural Conversation and Observation
Lesson 4-1.3 Urban Conversation and Observation
Field Immersion Clip 1
Field Immersion Clip 2
Field Immersion Clip 3
Field Immersion Clip 4
Field Immersion Clip 5
A Visit to Tribal Communities in Tanzania
A Rural Community in Argentina
A Day in the Life of an Artisan in Mendoza, Argentina
Lesson 4-2.1 Local Environments in Subsistence Marketplaces
Lesson 4-2.2 Environmental Issues in Urban Subsistence Marketplaces
Lesson 4-2.3 Environmental Issues in Rural Subsistence Marketplaces
Module 4 Live Session: February 8, 2014
Module 4 Summary: July 7, 2014
Module 4 Overview
Lesson 4-1 Readings
Lesson 4-2 Readings
Lesson 4-1 Practice Quiz
Lesson 4-2 Practice Quiz
Module 4 Quiz

Identifying Needs and Generating Ideas
Lesson 5-1.1 Identifying and Understanding Need, Drivers, and Context Elements
Lesson 5-1.2 Shakti Rising
Lesson 5-2.1 Generating Ideas and Designing Solutions
Lesson 5-2 Idea Generation Exercise Slideshow – Water
Lesson 5-2 Idea Generation Exercise Slideshow – Plowing
Lesson 5-2 Idea Generation Exercise Slideshow – Technology Solutions
Module 5 Live Session: February 15, 2014
Module 5 Summary: July 14, 2014
Module 5 Overview
Lesson 5-1 Readings
Lesson 5-2 Readings
Additional Resource: Examples of Needs Served
Lesson 5-2 Idea Generation Immersion Exercise: Instructions
Lesson 5-1 Practice Quiz
Lesson 5-2 Practice Quiz
Module 5 Quiz

Evaluating Ideas and Designing Solutions
Lesson 6-1.1 Evaluating Solutions and Designing Ecosystems
Lesson 6-2.1 Designing, Communicating and Delivering the Value Proposition
Module 6 Live Session: February 22, 2014
Module 6 Summary: July 21, 2014
Module 6 Overview
Lesson 6-1 Readings
Lesson 6-2 Readings
Lesson 6-1 Practice Quiz
Lesson 6-2 Practice Quiz
Module 6 Quiz

Crafting an Enterprise Plan
Lesson 7-1.1 Designing Elements of Enterprise Plan – Case Study of Sun Oven
Lesson 7-2.1 Designing Elements of Enterprise Plan – Case Study of Marketplace Literacy Project
Emmanuel Ole Kokan Masaai, Pastoralist Society
Ramadhani Kupaza, OIKOS East Africa
Peter Luswata, Uganda Rural Community Support Foundation
Jeannine Koninckx
Philip Fairweather, Bethel New Life Small Business Development Center
Professor Tejinder Sharma, Kurukshetra University
Module 7 Live Session: March 1, 2014
Module 7 Overview
Lesson 7-1 Readings
Lesson 7-2 Readings
Lesson 7-1 Practice Quiz
Lesson 7-2 Practice Quiz
Module 7 Quiz

Course Summary and Conclusion
Lesson 8-1.1 Summary
Lesson 8-2.1 Concluding Insights and Perspectives
Module 8 Live Session: March 8, 2014
Module 8 Overview
Lesson 8-1 and 8-2 Readings
Lesson 8-1 Practice Quiz
Lesson 8-2 Practice Quiz
Module 8 Quiz

Summary of User Reviews

This course on subsistence marketplaces received positive reviews from users who found it informative and engaging. Many users appreciated the emphasis on understanding the needs and challenges of low-income consumers. However, some users found the course content to be repetitive and wished for more practical examples.

Key Aspect Users Liked About This Course

Emphasis on understanding the needs and challenges of low-income consumers

Pros from User Reviews

Informative and engaging content
Insightful discussions on social and economic issues
Emphasis on understanding the needs and challenges of low-income consumers

Cons from User Reviews

Repetitive content
Lack of practical examples
Some technical issues with the platform
Limited interaction with instructors
No official certification or credential

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