Course Summary
This course provides an overview of strategic management, with a focus on analyzing internal and external environments to develop effective business strategies.Key Learning Points
- Learn how to analyze the competitive environment and identify key success factors
- Understand the process of strategic planning and implementation
- Explore the role of innovation and technology in strategic management
Related Topics for further study
- Competitive Analysis
- Strategic Planning
- Innovation and Technology
- Business Strategy
- Environmental Analysis
Learning Outcomes
- Develop a strategic plan for a business
- Analyze a company's competitive environment
- Identify key success factors and develop strategies to address them
Prerequisites or good to have knowledge before taking this course
- Basic knowledge of business concepts
- Familiarity with Excel and PowerPoint
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
- Video lectures
- Quizzes and assignments
Similar Courses
- Business Strategy
- Strategic Leadership and Management
Related Education Paths
Notable People in This Field
- Professor at Harvard Business School
- Professor at Harvard Business School
Related Books
Description
The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily.
Outline
- A 21st Century Approach to Business Strategy
- A Creative Company CEO Calls for a New Approach
- Introduction to the Course
- What is strategy? And why do we care about it?
- What Strategy Is...
- What Strategy Is...continued
- What Strategy Is...more examples
- What Strategy Is...Still More
- What Strategy Is...Conclusions
- What's a Strategic Situation (and what isn't)?
- Strategy's Most Famous Thought Leader: Michael Porter
- The Main Ideas in Porter's "What is Strategy?"
- Criticisms of Porter's Strategy as Position Approach
- The Alternative View: Strategy as Capability
- More on Embrace, Extend, and Extinguish
- Apple iPod + iTunes and Yael Naim
- Oldest McDonalds Video
- A Strategic Ploy?
- Summary of Mintzberg's Five Ps of Strategy
- Prisoner's Dilemma Matrices
- More on the Prisoner's Dilemma
- Michael Porter's "What is Strategy?"
- Mintzberg vs Porter
- The Meanings of "Strategy"
- Recognizing Strategic Situations
- What do YOU think?
- Which way do YOU lean?
- Strategy as Position vs Capability
- The Evolution of Strategy...Past Progress, Past Mistakes
- Early Approaches to Business Strategy
- Strategy, Scripted and Programmed
- The BCG Matrix and Growth Curve
- Strategy as Multi-faceted Analysis
- What We Can Learn...
- The military antecedents of business strategy
- Critiques of Strategic Planning
- BCG's Big Ideas
- Post Mortems for Porter's Approach?
- Where the History of Business Strategy Leaves Us
- Learning from the History of Business Strategy
- Changing World, Changing Strategies
- Comparing 1975 and Today
- How Products, Services, and Work Now Move Easily Around the Globe
- How the Competitive Game Shifts in a Globalized World
- The World's Most Sophisticated Differentiation Strategies?
- Aesthetics...the Last Frontier of Sustainable Advantage?
- Internet Growth, Shipping Traffic Growth
- The Realities of the Globalised World
- Examples of Shifts to Differentiation Strategies - Wal-Mart, McDonalds
- The Future of Competitive Strategy? The Example of Vipp
- Hyper Competition and Hyper Differentiation Described
- Strategic Implications of Changes in the World
- Capstone Project Intro -- Strategy in a 21st Century Creative Company
- Meet e-Types - A 21st Century Creative Company
- e-Types execs explaining how they think about their business
- A Major Controversy - At Stake: The Future and Soul of the Company
- e-Types partners debating which design to present to TD
- Questions We Ask You To Consider...
- Some Samples of e-Types Work
- IMPORTANT Additional Details on Your Final Assignment
- References and Additional Resources
- One last thing...
Summary of User Reviews
Read reviews for Coursera's Strategic Management course. Users are generally positive about this course, praising its comprehensive coverage. However, some users found the course to be too theoretical and lacking in practical examples.Key Aspect Users Liked About This Course
Comprehensive coveragePros from User Reviews
- In-depth coverage of strategic management concepts
- Well-structured lectures and assignments
- Engaging and knowledgeable instructors
- Great platform for networking with other learners
Cons from User Reviews
- Lack of practical examples and case studies
- Some users found the course to be too theoretical
- Limited feedback on assignments
- Not suitable for those with no prior business knowledge
- Some technical issues with the platform
Robert Austin
4.8 Raiting
Real-World Big Data Analytics with Apache Spark
- 0.0
-
![]()
![]()
![]()
![]()
![]()
Delve into one of the most efficient and popularly adopted Big Data processing framework - Apache Spark Ready to use statistical and Machine Learning techniques across large data sets?...
How to become world class Business Analyst - Cases in Excel
- 3.7
-
![]()
![]()
![]()
![]()
![]()
Practical guide how to do business analysis in Excel especially of sales and operations What is the aim of this course?...
Advanced Power Searching With Google
- 0.0
-
![]()
![]()
![]()
![]()
![]()
Online search skills are critical skills. Learn advanced techniques for tracking down obscure information in a reliable and repeatable way. ****...
Strategic Leadership and Management Capstone
- 4.7
-
![]()
![]()
![]()
![]()
![]()
The capstone is a strategic leadership and management plan where you’ll apply what you will learn to an actual business situation with participation by one or more focal companies....
