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Strategic Business Management - Macroeconomics

Approx. 26 hours to complete

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Course Summary

This course provides an overview of strategic business management and macroeconomics, including key concepts and principles that are critical for business success in today's global economy.

Key Learning Points

Learn how to analyze macroeconomic data and trends to inform business strategy
Understand the impact of government policies on business decision-making
Develop critical thinking and problem-solving skills for effective business management

Learning Outcomes

Ability to analyze macroeconomic data and trends to inform business strategy
Understanding of the impact of government policies on business decision-making
Improved critical thinking and problem-solving skills for effective business management

Prerequisites or good to have knowledge before taking this course

Basic understanding of economics
Familiarity with business concepts and terminology

Course Difficulty Level

Intermediate

Course Format

Online
Asynchronous
Self-paced

Similar Courses

Strategic Management
Macroeconomic Principles

Related Education Paths

Notable People in This Field

Paul Krugman
Michael Porter

Related Books

Description

This course weds business strategy with the principles of macroeconomics. It offers valuable a powerful toolbox together with cases and lessons across all major functions of business, management, from finance, operations management, and marketing to human resource management, organizational behavior, statistics, and, of course, business strategy.

Outline

An Overview of Modern Macroeconomics
Macroeconomics: Introduction to the Power of Macroeconomics
From Macro Problems and Tools to Strategic Business Cycle Management
Macroeconomics in Your Business and Personal Lives
Microeconomics vs. Macroeconomics
The Big Macroeconomic Issues, Part One
The Big Macroeconomic Issues, Part Two
The Major Macroeconomic Policy Tools
The Ups and Downs of the Business Cycle
Syllabus
Weekly Topics
Lesson 1

The Aggregate Supply-Aggregate Demand Model
Introduction
A "Price Adjustment Mechanism" or Income Adjustment Mechanism?
The Emergence of John Maynard Keynes
Say's Law
The Quantity Theory of Money
The Aggregate Supply-Aggregate Demand Model
Why the Aggregate Demand Curve Slopes Down
Why the AD Curve Shifts
Shifts in the Aggregate Supply Curve
Weekly Topics
Lesson 2

The Keynesian Model and Fiscal Policy
Fiscal Policy and the Business Climate
The Coming of John Maynard Keynes
The Analysis of the Keynesian Model, Part One
Analysis of the Keynesian Model, Part Two
The Keynesian Expenditure Multiplier
Closing Recessionary and Inflationary Gaps
Closing An Inflationary Gap and Tax Cuts Versus Government Spending
The Keynesian Model Then and Now
Weekly Topics
Lesson 3

Monetary Policy and Business Strategy
What is Monetary Policy?
All About Interest Rates
The Kinds and Functions of Money
Determinants of Money Demand
How Paper Money is Created and the Money Multiplier
The Money Supply Multiplier and Where Money Comes From
The Nuts and Bolts of Monetary Policy
Using Monetary Policy to Close Recessionary and Inflationary Gaps
Monetary Versus Fiscal Policy
Monetary Policy and Strategic Business and Money Management
Weekly Topics
Lesson 4

Inflation and the Warring Schools of Macroeconomics
Two Types of Inflation and the Keynesian Dilemma
The Core Rate of Inflation and Inflationary Expectations
The Phillips Curve and Inflationary Spirals
The Natural Rate of Unemployment and Monetarist View of Inflationary Spirals
Monetarist, Keynesian, and Supply Side Inflation Cures
New Classical Economics and the Theory of Rational Expectations
The Three Ranges of the Economy
Strategic Management of Inflation Risk
Weekly Topics
Lesson 5

Growth in the Developed and Developing Worlds
Overview of the Four Wheels of Growth
The Four Wheels of Growth in Detail
The Classical Growth Models of Adam Smith and Thomas Malthus
The Neoclassical Growth Model and Importance of Technological Change
Growth in Developing Nations
The Quantity and Quality of Human Resources
The Blessing and Sometimes Curse of Natural Resources
The Importance of Capital Formation and Technological Change
Development Strategies To Break The Vicious Cycle of Poverty
Reading List
Lesson 6

International Trade and the Gains (and Losses) From Trade
An Introduction To The Business of International Trade
The Language and Jargon of International Trade
The Theory of Absolute Advantage
Why Comparative Advantage Trumps Absolute Advantage
A Production Possibilities Frontier Analysis of Comparative Advantage
The Economics and Politics of Protectionism, Part One
The Economics and Politics of Protectionism, Part Two
The Pros and Cons of Protectionism
The Limitations of Ricardian Free Trade in the Real World and the Case of China
Weekly Topics
Lesson 7

Exchange Rates, The Balance of Payments, and Trade Deficits
Introduction
Some Balance Payments Accounting - The Current Account
More Balance of Payments Accounting - The Capital Account
Exchange Rates Defined
Seven Reasons Exchange Rates Move - Part One
Seven Reasons Exchange Rates Move - Part Two
Floating Versus Fixed Exchange Rates & David Hume's Gold Specie Flow Adjustment Mechanism
Hume's Theory and the Gold Standard of the Real World
The Dollar Standard and Its Collapse
Today's Hybrid Exchange Rate System, Currency Blocs, and Fixed Pegs
The Global Spillover Effects of Fiscal and Monetary Policy
Weekly Topics
Lesson 8

Macroeconomics and Public Finance - The Budget Deficit Dilemma
An Overview of Public Finance
Accurately Measuring the Debt Burden
The Structural Versus Cyclical Budget Deficit
The Cyclical Versus Structural Deficit and Policies to Balance the Budget
Three Ways to Finance Budget Deficits, Part One
Three Ways to Finance Budget Deficits, Part Two and the Balanced Budget Multiplier
Budget Deficit Pros and Cons
Weekly Topics
Lesson 9

Strategic Business Cycle Managing and Investing
Introduction to Strategic Business Cycle Management
A Simple Forecasting Model for Business Executives and Investors
The GDP Forecasting Model in Action
Strategic Marketing and Operations and Supply Chain Management
Capital Investment, Corporate Finance, and Credit Management
Acquisition and Divestitures, Human Resources Management
Well-Timed Investment Strategies Over the Business Cycle
Weekly Topics
Lesson 10

Finals Week
Final Exam

Summary of User Reviews

Discover the principles and tools of strategic business management and macroeconomics. This course provides a comprehensive overview of the key concepts and strategies required to succeed in today's global economy. Users have praised this course for its comprehensive coverage of key topics and practical approach to learning.

Key Aspect Users Liked About This Course

Many users appreciated the practical approach to learning and the comprehensive coverage of key topics.

Pros from User Reviews

Comprehensive coverage of key topics
Practical approach to learning
Engaging and knowledgeable instructors
Well-structured course materials
Great value for the price

Cons from User Reviews

Some users found certain sections to be too basic
Limited interaction with other students
Lack of personalized feedback
Not suitable for advanced learners
Some technical issues with the platform

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