Storytelling For Small Business Marketing
- 4.1
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Brief Introduction
How To Grow Your Small Business By Telling StoriesDescription
You probably know this already: Behind every successful small business is a good story.
Or, as Richard Branson famously said, “Entrepreneurs must tell stories to survive.”
But how do you decide what story to tell? How do you tell that story for maximum impact? And what if you don't even have a story -- at least, not one you want to share?
This course focuses directly on how to use stories strategically for marketing. You'll learn to view storytelling as a marketing tool, not a source of entertainment. You'll discover why your most effective business story isn't a fairy tale, a campfire story and most definitely not a bedtime story.
Forget what you've learned about being vulnerable, baring your soul and presenting your hero's journey story. You'll learn why being vulnerable can make you seem less likeable, when a personal story becomes Too Much Information and what to do when you haven't taken a hero's journey.
You'll find new places to use stories so you get a jump on the competition (and incidentally make your marketing more productive and a whole lot more fun). You'll get tips to become a storytelling ninja so you wow your audience when you share stories live and virtually, via the Internet.
The course is 100% guaranteed.You get 9 video modules with links to valuable resources you might not find elsewhere. So … why wait? You’ve got stories to share and your audience wants to hear them.
9 video lectures and 2 hours of content!
Discover how to get more impact from your marketing by telling stories
Learn how to avoid the most common storytelling mistakes most businesses make
Understand why Cinderella makes a great movie but a lousy marketing story
... and much, much more!
Requirements
- Requirements
- No requirements for materials or software.
- Open-minded attitude to storytelling
- Be ready to get involved as an active learner, not a passive listener
- This course is presented with PowerPoint slides and voiceover -- not "talking head."
Cathy Goodwin
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