Course Summary
Learn about social norms, how they influence behavior, and how to change them in this course by the University of Pennsylvania.Key Learning Points
- Understand the role of social norms in behavior and decision-making
- Learn about the latest research and theories on social norms
- Explore practical applications of norm change in various fields
Related Topics for further study
Learning Outcomes
- Understand the role of social norms in shaping behavior
- Learn how to apply norm change strategies in various contexts
- Develop critical thinking skills and analytical reasoning
Prerequisites or good to have knowledge before taking this course
- No prior knowledge or experience required
- Basic understanding of social psychology and behavioral science helpful
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
- Video lectures
- Quizzes and assignments
Similar Courses
- Introduction to Social Psychology
- Applied Data Science: Behaviorial Science
- The Power of Positive Psychology
Related Education Paths
- Master of Applied Positive Psychology
- Master of Behavioral and Decision Sciences
- Certificate in Social Impact Strategy
Notable People in This Field
- Robert Cialdini
- Dan Ariely
- Cass Sunstein
Related Books
Description
This is a course on social norms, the rules that glue societies together. It teaches how to diagnose social norms, and how to distinguish them from other social constructs, like customs or conventions. These distinctions are crucial for effective policy interventions aimed to create new, beneficial norms or eliminate harmful ones. The course teaches how to measure social norms and the expectations that support them, and how to decide whether they cause specific behaviors. The course is a joint Penn-UNICEF project, and it includes many examples of norms that sustain behaviors like child marriage, gender violence and sanitation practices.
Outline
- Interdependent & Independent Actions + Empirical Expectations
- Introduction to Interdependent and Independent Behavior
- 1.1
- 1.2
- 1.3
- 1.4
- 1.5
- 1.6
- Introduction to Empirical Expectations
- 2.1
- 2.2
- 2.3
- 2.4
- 2.5
- What makes a behavior independent versus interdependent?
- What is a custom?
- How do the concepts of interdependent and independent behavior apply in the wild?
- What are social expectations?
- What are empirical expectations?
- How do unilateral and multilateral expectations relate to imitation and coordination?
- What is a descriptive norm?
- Quiz #1: Independent and Interdependent Behavior
- Quiz #2: Empirical Expectations
- Normative Expectations + Personal Normative Beliefs
- Introduction to Normative Expectations
- 3.1
- 3.2
- 3.3
- 3.4
- Introduction to Personal Normative Beliefs
- 4.1
- 4.2
- 4.3
- What are Normative Expectations?
- Sanctions
- Reference Network Dependence
- Non-Prudential Personal Normative Beliefs
- Personal Normative Beliefs vs. Normative Expectations
- Attitudes vs. Personal Normative Beliefs
- Quiz 3: Normative Expectations
- Quiz 4: Personal Normative Beliefs
- Conditional Preferences + Social Norms
- Introduction to Conditional Preferences
- 5.1
- 5.2
- 5.3
- 5.4
- Introduction to Social Norms
- 6.1
- 6.2
- 6.3
- 6.4
- 6.5
- What makes a preference a conditional preference?
- What is a social norm?
- How do sanctions relate to social norms?
- How can we diagnose a collective practice?
- Quiz 5: Conditional Preferences
- Quiz 6: Social Norms
- Pluralistic Ignorance + Measuring Norms
- Introduction to Pluralistic Ignorance
- 7.1
- 7.2
- 7.3
- Introduction to Measuring Norms
- 8.1
- 8.2
- 8.3
- 8.4
- 8.5
- 8.6
- Closing
- What is Pluralistic Ignorance?
- Whether We are Facing Pluralistic Ignorance is an Empirical Question
- Possibilities for Tackling Pluralistic Ignorance
- Measurement: From the Lab to the Field
- Hypotheticals and Belief-Expectation Manipulation
- Measuring Beliefs and Expectations
- Measuring Social Conditionality of Preference
- Limits of Traditional Surveys and Solutions
- Vignettes
- Quiz 7: Pluralistic Ignorance
- Quiz 8A: Measuring Norms, Part 1
- Quiz 8B: Measuring Norms, Part 2
Summary of User Reviews
Key Aspect Users Liked About This Course
The course provides a comprehensive understanding of how social norms shape behavior in society.Pros from User Reviews
- Engaging and informative lectures
- Real-life examples help to illustrate concepts
- Course content is well-structured and easy to follow
- The course provides practical applications of social norms in everyday life
Cons from User Reviews
- Some users found the course content to be too basic
- The quizzes and assessments could be more challenging
- Some users felt that the course could have been more interactive and engaging
- The course may not be suitable for those with an advanced understanding of social norms
Cristina Bicchieri
4.6 Raiting
From Freedom Rides to Ferguson: Narratives of Nonviolence in the American Civil Rights Movement
- 4.8
-
![]()
![]()
![]()
![]()
![]()
The Modern Civil Rights Movement is a significant landmark in United States history. Bernard LaFayette, Jr. The course hosts several guest speakers, including Andrew Young, Reverend C....
Event Planner: Start Your Own Business like a Rockstar!
- 4.1
-
![]()
![]()
![]()
![]()
![]()
Start your business with contracts, consultations, prices, leads, and new clients to celebrate all the way to the bank! Being broke and tired is a horrible combination!...
Weight Loss Formula: Lose 25-40 Pounds in 90 Days
- 3.8
-
![]()
![]()
![]()
![]()
![]()
Learn everything you need to know to LOSE weight FAST without starvation diets or hard to do exercises. In it, I'll be sharing with you....
High Performance Habits - The Complete Guide To Good Habits
- 4.4
-
![]()
![]()
![]()
![]()
![]()
Discover A Simple Strategy To Help You Stick With Good Habits Every Day. Increase Your Productivity And Happiness Today! ---------------------------------------------------------------------------------------------------------------------------------------------------------------- New content added frequently since it was launched....
