Social Media Strategy: 9 Steps for Business and Government
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Brief Introduction
WRITING & Implementing a SOCIAL MEDIA STRATEGY Marketing Public Relations & Comms Social Media ManagersDescription
This is a Corporate course for Business, Government and Not for Profits on how to WRITE A social media strategy:
Many Marketing and Public Relations professionals in large organisations such as Government Departments and Corporates want more structure than simply competitions and promotions on Facebook & Twitter and broadcasting content on LinkedIn. This course will enable you to create a great social media strategy for your own business and your clients that includes: (Don't forget to click HD on the videos!)
why your Government Department or Corporate Organisation are on social media & why customers and stakeholders would want to connect with you
what social media platforms you (and your stakeholders) should use, and when.
how to find and engage with key influencers and bloggers, monitoring and evaluating them
creating campaigns from monitoring platforms to measurement
a conversation diary and content calendar including an downloadable doc.
developing a voice in social & what to say,
as well as finding and connecting with target markets (Customer Avatars) across social platforms
and integrating websites and microsites with social.
INCLUDES: A choice of 4 project briefs for you to practice your strategy development on, Homework for each section with a discussion area to ask questions and receive answers.
This course was part of the PRIA (Public Relations Institute of Australia) series of workshops.
Each lecture takes you through a step of the framework with theory, a case study and homework based around a pitch document (brief). This course is invaluable for a public relations or communications professional looking to develop and implement strategies rather than just "run a Facebook Page", those re-entering the workforce or repositioning to take on more social media responsibilities as part of their usual role. Small businesses will find the overall strategy useful to framework their current Facebook and Twitter activities.
Laurel Papworth was named by Forbes Magazine as a Top 50 Social Media Influencer, she has consulted and trained Governments around the world (Parliament House in Canberra, Australia, also Malaysia, Singapore and Saudi Arabia) as well as Corporate social media strategies for Sony, United Nations and banks/financial services.
Requirements
- Requirements
- Understand a STRATEGY is not how to use Facebook but documenting and processes for Business and Government to manage social media strategically
- Access to a laptop, how to search on Google or other search tools and the ability to access Facebook, Twitter etc is a prerequisite
- It is assumed the student is already familiar with communications, marketing and public relations practices and be interested in applying social media to those frameworks.
- Some understanding of what social media means to Business and Organisations, and the challenges to be faced would be beneficial.
Laurel Papworth
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