Course Summary
Learn how to effectively advertise on social media platforms such as Facebook, Twitter, and Instagram with this course. Gain knowledge on targeting, creating ads, and measuring success.Key Learning Points
- Understand the different advertising options available on various social media platforms
- Learn how to target specific audiences for optimal results
- Create engaging ads that will capture the attention of your target audience
- Measure the success of your social media advertising campaigns
Related Topics for further study
Learning Outcomes
- Understand the various advertising options available on social media platforms
- Create effective ads that resonate with your target audience
- Measure the success of your social media advertising campaigns
Prerequisites or good to have knowledge before taking this course
- Basic knowledge of social media platforms
- Access to a computer and internet connection
Course Difficulty Level
BeginnerCourse Format
- Online self-paced course
- Video lectures
- Quizzes and assignments
Similar Courses
- Digital Marketing: Social Media Marketing and Optimization
- Facebook Advertising: Beginner to Pro
- Twitter Advertising: How to Advertise on Twitter
Related Education Paths
Related Books
Description
Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e.g., likes, posts and clicks). This course unpacks small business use cases of Facebook, Instagram and Twitter advertising. From basic campaigns, to advanced techniques including lookalike modeling and audience retargeting, this course shows how to effectively advertise on three major social media platforms.
Knowledge
- Identify social media advertising types that are likely to succeed
- Understand the different types of social media ads
- Implement effective social media targeting parameters
- to match desired audiences
- Execute social media advertising campaigns
Outline
- Case Study
- City Shopping Center, Objectives
- Objective 1 - Increase Sales
- Objective 2 - Increase Value
- Objective 3 - Increase Traffic
- Objective 4 - Grow and Engage
- Wired Magazine - Online Ad Targeting Does Work as Long as it's Not Creepy
- PPC Hero - Pros and Cons of Top Social Media Advertising Platforms
- The Next Web - The complete beginner’s guide to social media benchmarks
- IMPORTANT: A Note about Course Assessments
- Optional Assignment #1: Conceptual Strategy Practice
- Case Study Quiz
- What is Facebook?
- Targeting Parameters
- Facebook Pixel
- Payment Models and Ad Elements
- Budgeting and Trends
- Introduction to Facebook Ads Manager
- Choosing an Objective
- Ad Set Creation
- Ad Creation
- What is a Facebook pixel?
- Facebook advertising cost
- How to use Facebook offer ads to drive sales
- What is a Facebook split test?
- Optional Assignment #2: Targeting Parameters
- Instagram & Influencers
- Who Advertises on Instagram
- Instagram Ad Features
- Instagram Ad Objectives
- Example Instagram Campaigns
- Instagram Benchmarks and Limitations
- Instagram Ad Setup
- Get Started With Instagram Ads
- Instagram Shopping Ads
- Everything You Need to Know About Instagram Ad Features
- Optional Assignment #3: Instagram Case Study
- What is Twitter?
- Interests
- Ad Types
- Campaign Types
- Creative Best Practices
- Targeting Failures and Limitations
- Unpacking Click Results
- Creating a Twitter Campaign
- Ads Manager, Tweet Analytics and Customer Insights
- Get Started with Twitter Ads
- Twitter Ad Options
- Available Targeting Options on Twitter
- Optional Assignment #4: Twitter Case Study
- Custom Audiences: Retargeting and Lookalike Modeling
- Custom Audiences
- Retargeting
- Lookalike Audiences
- Custom Audiences on Facebook
- How to Get Stellar Results from Facebook and Instagram
- Remarketing vs Retargeting
- Google Remarketing
- Optional Assignment #5: Lookalike Audiences
- Custom Audience
Summary of User Reviews
This course on social media advertising has received positive reviews from users. Many users appreciated the practical applications of the course content and its relevance to current industry trends.Pros from User Reviews
- Relevant content for current industry trends
- Hands-on assignments for practical learning
- Insightful discussions on different social media platforms
- Engaging and knowledgeable instructors
- Flexible schedule for self-paced learning
Cons from User Reviews
- Some users found the course material to be too basic
- Lack of personalized feedback on assignments
- Limited information on advanced advertising techniques
- Course materials need to be updated more frequently
- Some technical glitches with the online platform
Chris J. Vargo
4.6 Raiting
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