Course Summary
This course will teach you how to align sales and marketing teams to improve business results. You will learn how to create a shared vision and strategy, and use data to measure success.Key Learning Points
- Understand the importance of sales and marketing alignment
- Learn how to create a shared vision and strategy
- Discover how to use data to measure success
Related Topics for further study
Learning Outcomes
- Create a shared vision and strategy for sales and marketing teams
- Use data to measure success and make informed business decisions
- Improve customer engagement and drive business growth
Prerequisites or good to have knowledge before taking this course
- Basic understanding of sales and marketing concepts
- Familiarity with data analysis tools
Course Difficulty Level
IntermediateCourse Format
- Online self-paced
- Video lectures
- Assignments and quizzes
Similar Courses
- Marketing Analytics and Data Science
- Sales Strategies: Mastering the Selling Process
Related Education Paths
Related Books
Description
Welcome to Course 4 – Sales & Marketing Alignment.
Outline
- MODULE 1 - Marketing Principles for Strategic Planning
- Video 0 - Welcome to Course 4 - Why this Course is Absolutely Crucial to Anyone in Sales
- Video 1 - How to Market a Mousetrap
- Video 2 - Marketing Overview - A Brief History of Marketing
- Video 1 - Pricing Impact on Sales - Pt 1
- Video 2 - Pricing Impact on Sales - Pt 2 (Pricing Generic Strategies)
- Video 3 - Pricing Impact on Sales - Pt 3 (Revenue Management)
- Video 4 - Pricing Impact on Sales - Pt 4 (Improving the Pocket Price)
- Video 1 - Place & Point of Sales
- Video 1 - Promotion & Advertising Allowances to Sales Force
- Video 1 - The Missing "P": The Role of Sales in Product Development
- Video 1 - Module 1 Wrap-up session
- Introducing the History of Marketing Theory and Practice
- Should Salespeople be given pricing authority?
- How to effectively avoid and handle objections based on value?
- Price Elasticity 101: The Necessities and Your Pricing Strategy
- The power of pricing
- The Profit Leakage: The Price Waterfall
- Book: Principles of Marketing
- Book: Principles of Marketing. Chapter 13.1
- Whitepaper "Friction Between Sales & Marketing in Channel Decisions" - C.Rodrigues
- The Costly Bargain of Trade Promotion
- What strategic role does sales play in product design and development - StartUp Sales. Quora, 2011.
- Involve sales in product development - Jeff Lash. How To Be a Good Product Manager, 2007.
- Test your learning by doing this quiz
- Test your learning by doing this quiz
- Test your learning by doing this quiz
- Test your learning by doing this quiz
- Test your learning by doing this quiz
- Test your learning on this module topics, by doing this graded quiz
- Module 2 - Sales & Marketing Harmonization
- Video 1- What Marketing Thinks About Salespeople
- Video 2 - What Sales thinks about marketers
- Video 1 - The Typical Conflicts - Harmonizing Sales & Marketing
- Video 2 - The Typical Conflicts - Harmonizing Sales & Marketing - Interview
- Video 1 - Sales & Marketing Harmonization Wrap-Up
- Sales and Marketing Integration: A Proposed Framework
- New Commercial Models: What's Working and what's not.
- Sales and Marketing Integration: A Proposed Framework
- Sales and Marketing Integration: A Proposed Framework
- Test your learning through this quiz
- Test your learning by doing this quiz
- Test your learning on this module topics, by doing this graded quiz
- Module 3 - A Checklist On Sales & Marketing Integration
- Video 1 - Testing Your Company's Strategic Alignment
- Video 1 - Types of Misalignment
- Video 2 - Strategic Misalignment: Portfolio & Positioning
- Video 3 - Misalignment: Value & S&T
- Video 1 - Where does the misalignment reside?
- Video 1 - Filling The Gaps in The Sales & Marketing Connection: Taking the Alignment to the Next Level
- Video 2 - Filling The Gaps in The Sales & Marketing Connection: Communication
- Video 3 - Filling The Gaps in The Sales & Marketing Connection: Structure & Processes
- Video 1- A Checklist on Sales & Marketing Alignment - Module Wrap-Up session
- A Simple Way to Test Your Company’s Strategic Alignment
- The Ultimate Marketing Machine
- Ending the war between sales and marketing
- A Few Words About Jack Trout & Positioning
- Ending the war between sales and marketing
- Ending the war between sales and marketing
- Sales and Marketing Integration
- Test your learning through this practice quiz
- Practice quiz to test your learning
- Practice quiz - Lesson 3
- Test your learning on this module topics, by doing this graded quiz
- Module 4 - Strategic Sales Management In Action – the journey goes on
- Video 1 - Understanding the background
- Rodrigo Antunes, Chief Marketing Officer speaks
- Case: The Sales Point of View: Walter Miron
- Instructions for the assignment and peer-review
- Opti™: A Marketing & Sales Conflict on Choice of Retail Channel
- Opti™: A Marketing & Sales Conflict on Choice of Retail Channel
- Opti™: A Marketing & Sales Conflict on Choice of Retail Channel
- Opti™: A Marketing & Sales Conflict on Choice of Retail Channel
Summary of User Reviews
The Sales and Marketing Alignment course is highly recommended by users for its comprehensive coverage of the subject matter. Many users appreciate the real-life examples and case studies presented in the course.Key Aspect Users Liked About This Course
Real-life examples and case studiesPros from User Reviews
- Comprehensive coverage of the subject matter
- Engaging and interactive course content
- Valuable insights and practical applications
- Expert instructors with industry experience
- Flexible learning options and schedule
Cons from User Reviews
- Some users found the course to be too basic
- Limited focus on advanced marketing strategies
- High course fee compared to other online courses
- Lack of personalized feedback and interaction
- No certification or credential offered upon completion
Nelson Yoshida
4.6 Raiting
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