Course Summary
This course is designed for individuals who want to improve their English language skills in the field of marketing and business. The course covers topics like market research, branding, advertising, and sales.Key Learning Points
- Learn to communicate effectively in English in the field of marketing and business.
- Gain knowledge and skills in market research, branding, advertising, and sales.
- Improve your vocabulary, grammar, and pronunciation in English.
Related Topics for further study
Learning Outcomes
- Develop proficiency in English language skills related to marketing and business
- Apply knowledge and skills in market research, branding, advertising, and sales in English
- Improve professional communication skills in English
Prerequisites or good to have knowledge before taking this course
- Intermediate level of English proficiency
- Basic knowledge of marketing and business concepts
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
- Video-based
Similar Courses
- Advanced Business English
- Marketing Strategy
- Market Research and Analysis
Related Education Paths
Notable People in This Field
- Seth Godin
- Gary Vaynerchuk
Related Books
Description
如果你在营销、销售或是广告部工作，你已经知道有效率的沟通是必要的。当你要用英文并用说服他人的方式来表达你的想法，这可能会是很困难的。在本课程，你和全球的成功专业人士加入学习行列时，你将学到有效地使用英文。当你随着在营销部工作的真实情境的人物，看着他们努力地提升他们的沟通技巧，同时你也会提高你的能力。从你的成功和失败的经验中学习，反省你自己的沟通方式、优点和需改进的方面。上完本课程后，你将能够:
Outline
- 产品 Product
- 1.2 开始脑力激荡 The Brainstorming Begins
- 1.4 Effective Brainstorming Techniques
- 1.7 Giving Opinions in Brainstorming
- 1.9 Group Dynamics: What Role Will You Play?
- 1.12 Agreeing/Disagreeing In Meetings
- 1.16 Week 1 Review
- 1.1 Weekly Goals and Advice from Instructors
- 1.3 Vocabulary Preview
- Directions for Submitting Audio or Video
- 1.5 Why Brainstorming Works Best Online
- 1.10 How Group Dynamics Affect Decisions
- 1.14 Expressing Opinions-Sentence Stems
- 1.20 Quizlet Vocabulary Practice: Product
- 1.6 Checkpoint: Brainstorming
- 1.8 Checkpoint: Giving Opinions in Brainstorming
- 1.11 Checkpoint: Group Dynamics
- 1.13 Checkpoint: Agreeing/Disagreeing In Meetings
- 1.19 Week 1 Test
- 产品的看法 Product Perception
- 2.2 市场调查的影响力 Survey Power
- 2.4 Writing Surveys That Get You Actionable Insights
- 2.7 Visually Communicate Data with Charts
- 2.11 Chart and Graph Interpretation
- 2.14 Graph and Chart Presentation
- 2.17 Week 2 Review
- 2.1 Weekly Goals and Advice from Instructors
- 2.3 Vocabulary Preview
- 2.5 Writing Survey Questions: a Useful Blog Post
- 2.9 Welcome to the Age of Experience
- BONUS: 5 Key Metrics Measuring Brand Loyalty
- 2.13 Perceptual Edge: Problems and Solutions for Graphs
- BONUS - Eight Tips for Writing Effective Survey Questions
- BONUS - Customer loyalty: the (changing) reality of loyalty beyond retention
- BONUS - Writing Good Survey Questions Tips and Advice
- 2.20 Quizlet Vocabulary Practice: Product Perception
- 2.6 Checkpoint: Writing Effective Surveys
- 2.8 Checkpoint: Visual Communication - Charts
- 2.12 Checkpoint: Chart and Graph Interpretation
- 2.15 Checkpoint: Graph and Chart Presentation
- 2.19 Week 2 Test
- 促销 Promotion
- 3.2 对生物牙膏的印象 BioDent Impressions
- 3.4 Perception in Visual Communication
- 3.6 Visual Communication Strategies
- 3.8 Concise Language for Social Media Marketing
- 3.11 Clever and Catchy with Caution
- 3.18 Week 3 Review
- 3.1 Weekly Goals and Advice from Instructors
- 3.3 Vocabulary Preview
- 3.5 It's All Gooooooooood
- 3.9 Excellent PowerPoint Examples
- 3.13 Nuts & Bolts ~ What is a Tagline?
- 3.15 Creating your Personal Tagline Worksheet
- 3.16 Creating Your Personal Tagline EXAMPLE Worksheet
- 3.20 Quizlet Vocabulary Practice: Promotion
- 3.7 Checkpoint: Visual Communication
- 3.10 Checkpoint: Concise Language for Social Media Marketing
- 3.12 Checkpoint: Clever and Catchy with Caution
- 3.19 Week 3 Test
- 说服术 Persuasive Techniques
- 4.2 社群媒体营销，万岁! Hooray for Social Media Marketing
- 4.4 Cialdini's Principles of Influence - Part 1
- 4.7 Cialdini's Principles of Influence - Part 2
- 4.11 Power of One Word
- 4.15 Influential Language
- 4.18 Week 4 Review
- 4.1 Weekly Goals and Advice from Instructors
- 4.3 Vocabulary Preview
- 4.5 "Why?" It works!
- 4.9 Metaphor, A Persuasive Heavy Weight
- BONUS: Cialdini in His Own Words
- BONUS: Social Proof in Action
- 4.13 How to Get People to Do Stuff: Nouns or Verbs?
- 4.20 Quizlet Vocabulary Practice: Persuasive Techniques
- 4.8 Checkpoint: Principles of Influence
- 4.12 Checkpoint: Power of One Word
- 4.16 Checkpoint: Influential Language
- 4.19 Week 4 Test
- 推销术 Pitch
- 5.2 准备、就定位、开始推销 Ready..Set..Pitch
- 5.4 Preparing your Presentation
- 5.8 Consultative Sales Presentations
- 5.15 Language for Sales Scripts
- 5.18 Impromptu Speaking/Elevator Pitch
- 5.25 Week 5 Review
- 5.1 Weekly Goals and Advice from Instructors
- 5.3 Vocabulary Preview
- 5.5 Kinesics: Body Language for the Presenter
- 5.6 Presenting in English: Strategies for the Non-Native Speaker
- BONUS: The Consultative Sales Approach
- 5.11 Interpreting Body Language for Sales
- BONUS: Killer Presentations
- 5.16 Tips for Sales Scripting
- 5.19 Elevator Pitch: Make it Memorable with 4 Techniques
- 5.21 Keep them Listening with Transition Words
- 5.22 A Quick Guide to Writing Your Elevator Pitch: With Examples!
- 5.24 Love it! Outstanding Example of an Elevator Pitch
- 5.26 Steps to Preparing a Good Elevator Pitch
- BONUS Excellent TEDTalk on Elevator Speech
- BONUS Asking and Answering Questions
- 5.29 Quizlet Vocabulary Practice: Pitch
- 5.7 Checkpoint: Presentation Strategies
- 5.10 Checkpoint: Consultative Sales Presentations
- 5.17 Checkpoint: Language for Sales Scripts
- 5.20 Checkpoint: Impromptu Speaking/Elevator Pitch
- 5.23 Useful Phrases and Transitions
- 5.28 Week 5 Test
- 回顾 Review
- 6.2 Week 6 Review
- 6.4 References
- 6.3 FINAL TEST
Summary of User Reviews
A highly recommended course for anyone interested in learning about marketing in China. Users have praised the course for its comprehensive content and knowledgeable instructors. One key aspect that many users thought was good is the practical and real-life examples used throughout the course.Pros from User Reviews
- Comprehensive content that covers various aspects of marketing in China
- Knowledgeable instructors who provide valuable insights
- Practical and real-life examples used throughout the course
- Interactive quizzes and assignments that help reinforce learning
Cons from User Reviews
- Some users found the pace of the course to be too slow
- The course may be too basic for those with prior knowledge of marketing in China
- Some users experienced technical issues with the platform
- Limited interaction with other students and instructors
商务英语课程:市场与营销英语 Marketing & Sales
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如果你在营销、销售或是广告部工作，你已经知道有效率的沟通是必要的。当你要用英文并用说服他人的方式来表达你的想法，这可能会是很困难的。在本课程，你和全球的成功专业人士加入学习行列时，你将学到有效地使用英文。当你随着在营销部工作的真实情境的人物，看着他们努力地提升他们的沟通技巧，同时你也会提高你的能力。从你的成功和失败的经验中学习，反省你自己的沟通方式、优点和需改进的方面。上完本课程后，你将能够: ● 透过有效率的电子邮件、报告和有说服力的简报来表达你的想法 ● 学习有关市场调查研究、品牌建立，直接营销和广告费用等字汇和用语 ● 对于你商务英语沟通能力的效率，立即获得全世界的销售和营销专业人士的回馈 ● 成为提升商务英语沟通能力全球商务专业人士社群的一份子 If you work in marketing, sales, or advertising, you already know that effective communication is a requirement....
