Explore

Reputation Crisis? Facebook meets Cambridge Analytica

Approx. 8 hours to complete

Save Course

Go to Course

Course Summary

Learn about the Facebook and Cambridge Analytica scandal and how to manage your online reputation.

Key Learning Points

Understand the Facebook and Cambridge Analytica scandal and its impact on reputation management
Learn best practices for managing your online reputation
Develop strategies for protecting your personal data and privacy online

Job Positions & Salaries of people who have taken this course might have

- USA: $50,000 - $70,000
- India: ₹3,00,000 - ₹5,00,000
- Spain: €30,000 - €40,000
- USA: $50,000 - $70,000
- India: ₹3,00,000 - ₹5,00,000
- Spain: €30,000 - €40,000
- USA: $60,000 - $80,000
- India: ₹4,00,000 - ₹6,00,000
- Spain: €35,000 - €45,000
- USA: $50,000 - $70,000
- India: ₹3,00,000 - ₹5,00,000
- Spain: €30,000 - €40,000
- USA: $60,000 - $80,000
- India: ₹4,00,000 - ₹6,00,000
- Spain: €35,000 - €45,000
- USA: $80,000 - $100,000
- India: ₹6,00,000 - ₹8,00,000
- Spain: €50,000 - €60,000

Learning Outcomes

Understand the importance of online reputation management and data privacy
Develop strategies for protecting personal data and privacy online
Learn best practices for managing online reputation

Prerequisites or good to have knowledge before taking this course

Basic understanding of social media
Interest in reputation management and data privacy

Course Difficulty Level

Intermediate

Course Format

Self-paced
Online

Similar Courses

Digital Security and Privacy for Human Rights Defenders
Cybersecurity and Its Ten Domains

Related Education Paths

Related Books

Description

Do you remember when you first created your Facebook account? Do you know what happens to the data and stories you share on Facebook? Are you aware of the Facebook – Cambridge Analytica crisis and its ramifications?

In this course, you will take a deep dive into reputation management by tackling a case study on the crisis, the effects of which are still unravelling for Facebook, the tech industry, and society at large. You will explore the concept of corporate reputation, and touch upon topics such as data privacy implications for the big tech or the importance of leadership and culture, and how Mark Zuckerberg’s leadership might have affected Facebook in particular. In the final project, you will be asked to link theory and practice to provide an analysis of events and make recommendations for Facebook, going forward. This 6-module course has a study time of about 20 hours. It is recommended for anyone studying communication or management, practitioners interested in crisis and reputation management, or anyone with an interest in case learning that explores real-life business challenges. Each week, you will be introduced to engaging content, such as videos, quizzes, discussion forum, and academic readings, and be encouraged to apply learned knowledge to the case. The final module – the capstone project – is assessed by peer review. Broaden your knowledge of reputation and crisis management, and hone your critical decision-making skills. Are you ready to look beyond Facebook, and draw lessons from it that can be applied in many other situations? Register now! WHAT YOU WILL LEARN • Analyse the challenges of reputation management in the digital age • Examine the role of leadership and corporate culture in reputation management • Understand the role and relevance of counter-institutional mechanisms, such as whistleblowing, to check corporate power and influence • Examine the interaction and nexus of politics and business and their ethical and societal consequences • Understand the wider scope of corporate responsibilities in business organisations • Analyse how large tech companies manage or reconcile the paradox between commercial and societal interests

Outline

Introduction to the MOOC and the Case Study approach
Welcome to the Course
Why Use a Case: Introduction to the Case Method
Meet the Instructors
Reputation Crisis? Facebook meets Cambridge Analytica
Events' Timeline
Get to Know More!
Test Your Understanding of Case Facts

Reputation Management
Reputation Management: What, Why, and How
Discussion with the Experts: Data Privacy and Reputation Implications for the Big Tech (Part 1)
Meet the Experts
Read and Watch
Additional resources

Leadership and Culture
The Leadership Imperative
Discussion with an expert: leadership, culture, and their implications for the businesses (Part 1)
Meet the Expert
Read and Watch
Get to Know More!
Test your Understanding

Governance and Whistleblowing
Speaking up: Calling out wrongdoing in organizations
Animation Whistleblowing
Read and Watch
Get to Know More!

Corporate Responsibilities and Purpose-driven Organisations
Corporate Social Responsibility and Societal Purpose
Watch and Read
Get to Know More!
Test Your Understanding

Capstone Project
Wrap Up and Capstone
Discussion with the Experts: Data Privacy and Reputation Implications for the Big Tech (Part 2)
Discussion with an expert: leadership, culture, and their implications for the businesses (Part 2)
Epilogue
Watch and Read: Recent Facebook Developments

Summary of User Reviews

Learn about reputation management on Facebook in the wake of the Cambridge Analytica scandal. This course has received positive reviews from students who found it informative and engaging.

Key Aspect Users Liked About This Course

Many users thought the course provided valuable insights into how to manage reputational risks on social media.

Pros from User Reviews

The course is well-structured and easy to follow.
The instructor provides real-world examples to illustrate key concepts.
The course covers a timely and relevant topic.
The quizzes help reinforce learning.
The course is suitable for both beginners and advanced learners.

Cons from User Reviews

Some students felt the course was too basic and did not provide enough practical advice.
A few students found the instructor's speaking style to be monotonous.
The course could benefit from more case studies and interactive elements.
The course does not cover other social media platforms besides Facebook.
The course may not be suitable for those looking for in-depth technical analysis.