Brief Introduction
Learn how to develop effective marketing and PR strategies to help share your library’s programs, services, and value with the broader community.
Description
In this course, part of the Public Library Management Professional Certificate program, you’ll learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons.
Solutions at multiple budget points (e.g., DIY software versus working with a designer) will also be discussed.
Knowledge
- Difference between marketing, branding, and public relations (PR)
- How to develop DIY marketing solutions as well as work with professional designers
- Media outreach and PR strategies
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