Psychology of Popularity

  • 4.7
Approx. 8 hours to complete

Course Summary

This course explores the concept of popularity and why things become popular. It covers topics such as social influence, network effects, and cultural markets.

Key Learning Points

  • Understand the mechanisms behind popularity and how it affects society
  • Learn about the psychology of social influence and how it affects our behavior
  • Explore the role of network effects in creating and sustaining popularity

Related Topics for further study


Learning Outcomes

  • Understand the factors that contribute to the popularity of products and ideas
  • Apply insights from network effects and social influence to marketing strategies
  • Develop a critical perspective on the role of popularity in society

Prerequisites or good to have knowledge before taking this course

  • Basic knowledge of psychology and marketing
  • Interest in the concept of popularity

Course Difficulty Level

Intermediate

Course Format

  • Online self-paced
  • Video lectures
  • Quizzes and assignments

Similar Courses

  • Psychology of Popularity
  • Marketing in a Digital World
  • Social Media Marketing

Related Education Paths


Related Books

Description

The level of popularity you experienced in childhood and adolescence is still affecting you today in ways that you may not even realize. Learn about how psychologists study popularity and how these same concepts can be used in adulthood to be more successful at work, become better parents, and have a happier life.

Outline

  • How is Popularity Affecting Your Life as an Adult?
  • Introduction to Popularity
  • Is Popularity in Our DNA?
  • How Popularity Affects Us Thousands of Times a Day
  • Do You Have a Hostile Attribution Bias?
  • Do You Have a Rejection Sensitivity Bias?
  • Syllabus
  • Grading and Logistics
  • Module 1 Quiz
  • How Do We Study Popularity Scientifically?
  • Who Can Accurately Tell You About a Child’s Popularity?
  • Asking Peers About Children’s Popularity
  • What are the 5 Categories of “Sociometric Popularity”?
  • Does Popularity Change When Moving to a New Context?
  • A New Form of Popularity in Adolescence?
  • Module 2 Quiz
  • Why are Some People More Popular Than Others? (Part 1)
  • What Social Behaviors Make People Popular so Quickly?
  • Other Social Behaviors That Make People Popular
  • What Forms of Aggression are Related to Popularity and Rejection?
  • What Functions of Aggression are Related to Popularity and Rejection?
  • Module 3 Quiz
  • Why are Some People More Popular Than Others? (Part 2)
  • Why is Facial Attractiveness so Strongly Related to Popularity Among Youth?
  • Body Attractiveness and Popularity
  • Can Smart Kids be Popular?
  • How Did Your Parents Determine How Popular You Were?
  • Module 4 Quiz
  • How Does Popularity Change Our Mood, Feelings, and Behaviors? (Part 1)
  • How Do We Study the Effects of Popularity on Later Outcomes?
  • How Does Popularity Predict Delinquency?
  • Different Types of Rejected Children
  • Why Do Rejected-Aggressive Children Have so Many Difficulties?
  • How Does Popularity Predict Internalizing Symptoms?
  • How Does Depression Predict Peer Rejection?
  • Module 5 Quiz
  • How Does Popularity Change Our Mood, Feelings, and Behaviors? (Part 2)
  • How is Popularity Related Health Risk Behaviors?
  • Let’s Talk About Sex (and Babies)!
  • Popular Teens are Not as Risky as we Thought?
  • How Does Popularity Predict Long-Term Adult Outcomes?
  • Closing Video
  • Module 6 Quiz

Summary of User Reviews

This course on popularity covers various aspects of what makes things popular, and is highly recommended by its users. Many users found the course engaging and informative.

Key Aspect Users Liked About This Course

Engaging content

Pros from User Reviews

  • Engaging and informative content
  • Practical insights and tips
  • Well-structured course
  • Great instructors
  • Useful assignments and quizzes

Cons from User Reviews

  • Some videos were too long
  • Not enough real-life examples
  • Some concepts were repetitive
  • Limited interaction with instructors
  • Course material can be overwhelming at times
English
Available now
Approx. 8 hours to complete
Dr. Mitch Prinstein
The University of North Carolina at Chapel Hill
Coursera

Instructor

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