Proyecto Final - Programa Especializado en Marketing Digital
- 4.9
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Approx. 8 hours to complete
Course Summary
Learn how to create effective digital marketing strategies and campaigns with the Digital Marketing Final Project course. This hands-on course will teach you how to plan, execute, and measure digital marketing campaigns that deliver results.Key Learning Points
- Learn how to create a digital marketing plan from scratch
- Explore the latest digital marketing tools and tactics
- Gain practical experience by working on a real-world digital marketing project
Related Topics for further study
- Digital Marketing Strategies
- Social Media Advertising
- Search Engine Optimization
- Performance Measurement
- Content Marketing
Learning Outcomes
- Create a comprehensive digital marketing plan
- Design and execute successful digital marketing campaigns
- Measure and analyze the performance of your digital marketing efforts
Prerequisites or good to have knowledge before taking this course
- Basic knowledge of marketing principles
- Access to a computer and the internet
Course Difficulty Level
IntermediateCourse Format
- Self-paced
- Online
- Project-based
Similar Courses
- Social Media Marketing: How to Profit in a Digital World
- SEO Training Course by Moz
Related Education Paths
Notable People in This Field
- Neil Patel
- Gary Vaynerchuk
Related Books
Description
Semana 1) Definirá las estrategias, objetivos y tácticas de Marketing Relacional y cómo esto se vincula con el correspondiente ecosistema de Marketing Digital.
Outline
- Pilares de Marketing Digital
- Universidad Austral
- ¡Bienvenidos! - Inicio del Proyecto Final -
- ¿De qué hablamos cuando hablamos de Marketing Digital?
- Plan de Marketing Digital.
- Relacionándose con los clientes.
- La evolución de los medios: transmedia, nuevos medios y nuevas audiencias
- Bienvenidos a la Universidad Austral
- Plan de Marketing
- Aviso importante!
- Estrategias de Redes Sociales
- Semana 2 - Redes Sociales -
- FACEBOOK: Engagement en Facebook.
- TWITTER: Estrategia de contenidos.
- INSTAGRAM: Estrategia de contenidos.
- LINKEDIN: Estrategia de contenidos.
- Aviso importante!
- Publicidad Digital con Google AdWords
- Semana 3 - Google Adwords-
- Redes de Adwords: Red de Búsqueda y Red de Display.
- ¿Cómo lograr un buen nivel de calidad?
- Segmentaciones y Palabras Clave de la red de Búsqueda.
- Anuncios de la Red de Búsqueda de Google.
- Extensiones de anuncio.
- Segmentaciones de Display: Visión General
- Anuncios de la Red de Display
- Introducción. Conceptos básicos sobre optimización de campañas en Google Adwords.
- Help Center: Configuraciones de campaña
- Help Center : Anuncios de texto.
- Aviso importante!
- Compra Programática de Medios: Publicidad online en tiempo real
- Semana 4 - Compra Programática -
- Los 3 tipos de data.
- Modelos de Pricing.
- ¡Felicitaciones! Reflexiones Finales
Summary of User Reviews
The Marketing Digital Proyecto Final course on Coursera has received positive reviews from learners. Many users have praised the course for its comprehensive coverage of digital marketing strategies and tools. Overall, the course is highly recommended for individuals looking to develop their digital marketing skills and knowledge.Key Aspect Users Liked About This Course
The course provides a comprehensive overview of digital marketing strategies and toolsPros from User Reviews
- Well-structured and easy to follow course content
- Excellent instruction and guidance from the course instructors
- Provides practical and applicable insights into digital marketing
- Flexible learning schedule allows learners to complete the course at their own pace
- Opportunities for hands-on practice and application of digital marketing concepts
Cons from User Reviews
- Some users found the course to be too basic and not advanced enough
- The course content may become outdated quickly as digital marketing trends and tools evolve rapidly
- Limited interaction and engagement with other learners or instructors
- Some learners may prefer a more interactive or engaging learning experience
- The course may not be suitable for individuals looking for specialized or industry-specific digital marketing knowledge
Sebastián Camiser
4.9 Raiting
Proyecto Final - Programa Especializado en Marketing Digital
- 4.9
-
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Semana 1) Definirá las estrategias, objetivos y tácticas de Marketing Relacional y cómo esto se vincula con el correspondiente ecosistema de Marketing Digital....
