Brief Introduction
Understand Product from an Academic and a Practical PerspectiveDescription
We can not deny the importance of understanding the "Marketing Mix", also commonly called, The 4 Ps of Marketing. On top of the list of the Ps, we have Product.
This course is designed to cover topics related to this important "P" of marketing; Product. It will include but are not limited to, definitions of product, classifications of product, product mix, product quality, and the levels of product. It also covers topics related to Branding, brand equity, and branding strategies.
I hope that you will learn new concepts in this course which is benefit you in your academic, as well as, your practical endeavours.
Let's start!
Requirements
- Requirements
- You are ready!
Knowledge
- Understanding Marketing Mix
- Definitions of Product
- Classification of product
- Criteria to classify product
- Consumer Goods
- Business Goods
- Product Quality
- Product Mix
- Three levels of a product
- Product Life Cycle
- Branding and branding strategies
- Brand equity
Dr. Muhammad Tahir Jan
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