Presentation skills: Speechwriting and Storytelling

  • 4.5
Approx. 35 hours to complete

Course Summary

Learn the art of speechwriting and develop the skills necessary to craft compelling speeches that captivate audiences. This course covers the essentials of speechwriting, including audience analysis, message development, storytelling techniques, and delivery strategies.

Key Learning Points

  • Understand the basics of speechwriting and develop a clear message
  • Learn how to analyze your audience and tailor your message to their needs
  • Discover storytelling techniques that help engage your audience
  • Develop strategies for effective speech delivery
  • Learn how to handle questions and communicate under pressure

Related Topics for further study


Learning Outcomes

  • Craft compelling speeches that engage and captivate audiences
  • Tailor your message to your audience's needs
  • Develop effective delivery strategies

Prerequisites or good to have knowledge before taking this course

  • Basic writing skills
  • Familiarity with public speaking

Course Difficulty Level

Intermediate

Course Format

  • Online
  • Self-paced

Similar Courses

  • Public Speaking Mastery
  • Effective Communication: Writing, Design, and Presentation
  • The Art of Negotiation

Related Education Paths


Notable People in This Field

  • Author and Speaker
  • Keynote Speaker and Author

Related Books

Description

“99% presentations suck!”, — said Apple former evangelist Guy Kawasaki in 2005. Up to now the situation hasn’t improved yet. Why?

Outline

  • Part 1: Setting the goals
  • Trailer
  • What's the deal with goals?
  • How do we change that?
  • Case studies: Kindle Fire HD
  • Case Studies : KPMG
  • Case studies : SAS
  • Examples
  • Case study : Anniversary speech
  • Problems with motivation
  • We want to stay in touch with you!
  • Introductory survey
  • How to get more grades?
  • Please Rate this Course on Coursera and Class Central
  • FAQ concerning peer-review assignments.
  • External links
  • The slides
  • For the most curious
  • Test for week 1
  • Part 2: Sustaining interest
  • Sustaining interest. Stories.
  • What's a story structure?
  • How do we create conflict?
  • "They are the problem"
  • "We are the problem"
  • "Your thinking is the problem"
  • Sustaining interest
  • What do you do once you found a conflict?
  • FAQ concerning peer-review assignments.
  • External links
  • The slides
  • For the most curious
  • Test for week 2
  • Part 3: Providing evidence
  • How can I be more confident?
  • What is the most convincing evidence?
  • Causal
  • Anecdotal
  • Statistical
  • The TED secret
  • Few questions to ask
  • Expert
  • FAQ concerning peer-review assignments.
  • External links
  • The slides
  • For the most curious
  • Test for week 3
  • Part 4: The middle
  • The middle
  • What is an analogy and how do you find a good analogy?
  • What's a false analogy?
  • Metaphor
  • What's the problem with metaphors?
  • Reframing
  • Not spinning the issue
  • Organize the middle
  • LATCH
  • External links
  • The slides
  • FAQ concerning peer-review assignments.
  • Test for week 4
  • Part 4: The middle: Lesson Choices
  • Part 5: The language of the presentation
  • Written and spoken language
  • Plain language
  • Everyday words
  • Be concrete!
  • Shorter sentences
  • Pronouns
  • Powerless and powerful language
  • FAQ concerning peer-review assignments.
  • External links
  • The slides
  • For the most curious
  • Test for week 5
  • Part 6: The beginning and the end
  • The beginning and the end
  • How do we make it more convincing
  • Motivation
  • Competency
  • Ending
  • The final part
  • Post study survey
  • Please rate this course on Coursera and Class Central
  • FAQ concerning peer-review assignments.
  • External links
  • The slides
  • Test for week 6

Summary of User Reviews

This course on Speechwriting has received positive reviews from learners. Many users have found it to be a comprehensive and engaging course that covers all the essential aspects of writing speeches.

Key Aspect Users Liked About This Course

Comprehensive coverage of essential aspects of speechwriting

Pros from User Reviews

  • Well-structured and engaging course content
  • Experienced instructors with practical insights
  • Useful tips and techniques for different types of speeches
  • Hands-on assignments and peer review for practical learning
  • Flexible learning schedule with self-paced modules

Cons from User Reviews

  • Some modules may be too basic for experienced speechwriters
  • Limited interaction with instructors and fellow learners
  • No certification or accreditation offered for completing the course
  • Not much focus on delivery or performance skills
  • Some technical glitches reported in the online platform
English
Available now
Approx. 35 hours to complete
Alexei Kapterev
National Research Tomsk State University, E-Learning Development Fund
Coursera

Instructor

Alexei Kapterev

  • 4.5 Raiting
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