Brief Introduction
Product Manager is a top 5 job on LinkedIn's Most Promising Jobs for 2019, and one of the most coveted roles in large tech enterprises, as well as entrepreneurial startups. While Product Management roles have been growing rapidly for a while, a recent analysis of Google Trends revealed an increase of 425% in average monthly interest about Growth Product Management over the last 5 years. This program is designed for students who want to assume key leadership roles in product growth in their compaCourse Summary
Learn how to design and implement effective monetization strategies for your business with this course. Gain practical skills in advertising, pricing, and subscription models to maximize your revenue potential.Key Learning Points
- Explore different monetization strategies and their pros and cons
- Understand the psychology behind pricing and how to set the right price for your product or service
- Learn how to design effective advertising campaigns to attract and retain customers
Related Topics for further study
- Monetization Strategies
- Pricing Psychology
- Advertising Campaigns
- Subscription Models
- Revenue Maximization
Learning Outcomes
- Design and implement effective monetization strategies for your business
- Set the right price for your product or service based on psychology and market research
- Maximize your revenue potential through advertising and subscription models
Prerequisites or good to have knowledge before taking this course
- Basic understanding of business and marketing principles
- Familiarity with Excel or Google Sheets for data analysis
Course Difficulty Level
IntermediateCourse Format
- Self-paced online course
- Video lectures
- Real-world case studies
Similar Courses
- Digital Marketing
- Product Management
- Marketing Analytics
Related Education Paths
Related Books
Description
Monetization Strategy is the third of three courses in the Growth Product Manager Nanodegree program. Hone specialized Product Management skills in monetization strategy by learning how to implement strategies to drive profitable growth for your business. Build and test pricing plans and market selection, target the right buyer personas, and be equipped to harness their full lifetime value.Knowledge
- This program will equip you with the skills to assume growth product manager roles. You’ll learn directly from experienced Product Managers and Growth Product Managers at Microsoft, FunnelGuard, and Sendoso, who have constructed this Nanodegree program to equip you with the most in-demand and relevant industry skills.
Outline
- Build sustainable profit streams from products. Learn how to identify target markets, buyer personas, and outreach channels to optimize the path to purchase. Begin by synthesizing market and customer data to formulate key buyer personas and the relevant outreach channel mix build. Then, leverage buyer psychology to develop a path to purchase that is optimized for paid conversion. Finally, apply premium value and pricing tactics to create a monetization model that increases the customer lifetime value : customer acquisition cost (LTV : CAC) ratio. Hone specialized Product Management skills in monetization strategy.
Summary of User Reviews
Discover the best monetization strategies for your business with this comprehensive online course. Learn from industry experts and gain practical insights that can help you drive revenue and growth. Users have praised the course for its engaging content and practical tips.Pros from User Reviews
- The course provides practical and actionable insights.
- The instructors are experienced and knowledgeable.
- The content is engaging and easy to understand.
- The course offers great value for money.
- The course covers a wide range of monetization strategies.
Cons from User Reviews
- Some users found the course to be too basic.
- The course may not be suitable for advanced users.
- The course content may not be applicable to all industries.
- The course could benefit from more real-world case studies.
- Some users reported technical issues with the online learning platform.
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