MBA Marketing Management MasterClass by David Ho, Navigator
- 4.6
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Brief Introduction
Developing Your Marketing Value Proposition for Content MarketingDescription
Your WHAT doesn't matter if your WHY is lacking. Your WHY or your value proposition - which clearly defines what makes your offering unique, and motivates prospects to buy and remain loyal - is one of the most crucial components of your marketing.
In this online course, join David Ho from Navigator Digital Academy as he walks through how to craft a great value proposition. David first discusses the importance of the value proposition and helps you determine how your prospects perceive the features and benefits of your product or service.
He also showcases the components of a great value proposition by defining its tangible features and showing examples of how to use intangible benefit tactics to drive your growth marketing. Plus, he goes into the importance of understanding price, cost, and the power of free.
Requirements
- Requirements
- Fundamental understanding of Brand Positioning and Psychology Marketing
David Ho
4.6 Raiting
MBA Marketing Management MasterClass by David Ho, Navigator
- 4.6
-
![]()
![]()
![]()
![]()
![]()
Developing Your Marketing Value Proposition for Content Marketing Your WHAT doesn't matter if your WHY is lacking. Plus, he goes into the importance of understanding price, cost, and the power of free....
