Marketing Tool: Personas - learn customer expectations
- 3.1
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Brief Introduction
Persona can uncover deep customer insights, empowering you to make relevant products or contents for your target market!Description
Are you a product designer / product manager / UX manager wondering what product features make sense?
Are you a content manager / marketing manager wondering what content would be relevant?
Wonder no more! Start using Personas as a tool to help you get to know your customers better! Personas can uncover deep insights about your customers, and give you the information you need to align your product and marketing strategy to your customers' expectations. Meeting (and exceeding) customers' expectations is the only way to build a customer base and a successful business.
This 30-minute crash course on Personas will walk through what are personas, how to develop personas, and how to get the information you need to develop personas.
Once you have Personas developed, you can share them with your team and stakeholders. You can empower your whole team / organization with this deep insight! Personas is a great tool for both B2B and B2C businesses.
Requirements
- Requirements
- Building personas can be the first step toward developing a product, so very little is required to begin
- Tools for developing personas can be powerpoint, Google slides, or designer programs such as Photoshop, Illustrator
- An open-mind. Personas are used to uncover insights and business opportunities. It is not used to validate your ideas.
Jeannie Chan
3.1 Raiting
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Marketing Tool: Personas - learn customer expectations
- 3.1
-
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Persona can uncover deep customer insights, empowering you to make relevant products or contents for your target market!...
