Explore

Marketing Strategy for Entrepreneurs

Approx. 13 hours to complete

Save Course

Go to Course

Course Summary

This course covers the fundamentals of marketing strategy for entrepreneurs. It explores the tools and techniques that startups and small businesses need to create a successful marketing plan.

Key Learning Points

Learn how to identify your target audience and develop a value proposition
Understand how to analyze your competitors and create a unique selling proposition
Discover how to build a marketing mix and measure the success of your marketing efforts

Learning Outcomes

Develop a comprehensive marketing plan for your business
Understand how to measure the success of your marketing efforts
Identify and analyze your target audience and competitors

Prerequisites or good to have knowledge before taking this course

No prior experience is required
Basic understanding of business concepts is recommended

Course Difficulty Level

Intermediate

Course Format

Online
Self-paced

Similar Courses

Marketing in a Digital World
Marketing Analytics
Entrepreneurship

Related Education Paths

Notable People in This Field

Author of The Lean Startup
Marketing Guru

Related Books

Description

You live a hands-on-life, and you intend continuing doing so! That is why I guess you already have checked where the QR-code (the logo) for this course lead to, right?

And it is in such kind of setting you prefer hands-on-learning. Things you can do, already today, is something you value. You actually did not start this course when enrolling it. You started it long ago, Either as a customer somewhere, or just maybe thinking about marketing for some time. Or maybe you are already working on marketing, of you yourself or maybe your own company. Or as employed somewhere of course. In all these situations what matter is action. Action that contribute to your marketing-journey. This is the reason why we will start of with a situation “as if” you were starting up the sales process in a company where no previous customers existed (and maybe you are, if so...use it during the course). Gradually your sales efforts give result, you get customers and handling the market expansion becomes important. If somewhat lucky, in practice that is the way it goes. The course begins with the art of cold calling (attacking the ones that did not know you did exist. The most tricky ones) and analyzing the potential customers, then gradually moves over to segmentation, positioning, closing the deal, competition, marketing strategy and market expansion. It is normally in that order it develops in practice. The curriculum includes general basic marketing theories as well modern digital marketing issues like onboarding, conversion, and retention, experimental marketing and pivoting. The course includes a number of assignments to facilitate your learning – some of them compulsory. All of them hopefully practically useful for you already today. On one hand this is a basics course. There is far more in this than we are able to cover here. But I still think this course will prepare you for some of the most common marketing and sales efforts needed for technology based companies. Later on I guess you will learn more. Maybe here or somewhere else. Hope you enjoy it. Good learning have to be fun. So if the course is not fun enough for you: Please let me know!

Outline

"As if" this was a starting point
And don't click here either
Not even here
Let's start with your Opinion
Maybe you already knew

Sales – From cold calling to Facebook and Alibaba
In search of...
My best friend is a contact
Freezing Cold Calling
E-mailing is never e-mailing
But Social is Media
B2B vs B2C: Relations
Closing the deal
Framing this module

Who are these customers and what do they actually want? Analysis – Customer insights and analytics
Who are all these customers?
1000 miles in their shoes
Context matters
When fun becomes pain...
Useful acronyms and so forth

It is better to Skate to where the puck is going: Segmentation & positioning
Reasons to skate
Who's old and who's new here actually?
Finding your own way of segmentation
But if segmentation does not work?
Don´t tell me a story about storys and branding
Digging deeper into Segmentation principles with the help of Facebook
Segmentation in future: As if Facebook and Google joined forces
Really good storytelling
Did I get The Segmentation and Positioning-Module?

Instead of the great plan that never will be executed: Experimental marketing and Pivoting techniques
The reason
And in Practice?
When we stumble
The Digital Feedback-loop
The core of it
Self-testing the test-module

Closing the deal and conversion – AIDA, not just an opera
Closing the deal
Desire leads to Action
Interest leads to Desire
Attention leads to Interest
The opera and the movie
Of course you can sing

Mass marketing vs. customization to be considered when...
Massmarketing vs Customization
Different Competitive Strategies
Channel Strategies
The BCG-Matrix
Also this module can be tested if you like

Playing the market expansion game – The hockey stick phenomena
The Hockey-stick Phenomenon
Failing when we had it
Leveraging: The next step
Hockey-sticking-stick

If no beginning then neither an end
Finale

Summary of User Reviews

The Marketing Strategy for Entrepreneurs course on Coursera has received high praise from users. Many appreciated the practical and actionable insights provided.

Key Aspect Users Liked About This Course

practical and actionable insights

Pros from User Reviews

Practical and useful information
Great for entrepreneurs and small business owners
Engaging and informative instructors
Flexible schedule and self-paced learning
Good value for the price

Cons from User Reviews

Some of the content may be too basic for experienced marketers
Limited interaction with instructors and other students
No certificate or credential upon completion
Lacks in-depth coverage of some marketing topics
Some technical issues with the platform

Recommended for you

Chatfuel: Build Facebook Messenger Chatbots For Business

Build Your Own Facebook Messenger Chatbot with Chatfuel. Includes examples of automated Chatfuel Chatbots. I recently added over 60 new subscribers to my ConvertKit email list using Facebook Messenger Bots....

Save Course

Email Marketing With Mailchimp, Sendgrid And Amazon SES

Learn how to utilize these 3 E-mail systems to build customer relationship and grow your business This is actually 6 courses in one....

Save Course

Digital Media and Marketing Strategies

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers....

Save Course