Course Summary
In this capstone project, you will learn how to apply marketing mix principles to real-life business situations. You will analyze marketing strategies, develop marketing plans, and create a comprehensive marketing mix plan.Key Learning Points
- Learn how to apply marketing mix principles to real-life business situations
- Analyze marketing strategies and develop marketing plans
- Create a comprehensive marketing mix plan
Job Positions & Salaries of people who have taken this course might have
- Marketing Manager
- USA: $72,000 - $149,000
- India: INR 600,000 - INR 2,500,000
- Spain: €27,000 - €65,000
- Brand Manager
- USA: $60,000 - $124,000
- India: INR 400,000 - INR 2,000,000
- Spain: €25,000 - €50,000
- Product Manager
- USA: $80,000 - $145,000
- India: INR 600,000 - INR 3,000,000
- Spain: €30,000 - €70,000
Related Topics for further study
Learning Outcomes
- Develop a comprehensive marketing mix plan
- Analyze marketing strategies and tactics
- Create effective marketing plans
Prerequisites or good to have knowledge before taking this course
- Basic knowledge of marketing principles
- Familiarity with business terminology
Course Difficulty Level
IntermediateCourse Format
- Self-paced
- Online
- Project-based
Similar Courses
- Marketing Analytics
- Digital Marketing
- Brand Management: Aligning Business, Brand and Behaviour
Related Education Paths
Notable People in This Field
- Seth Godin
- Gary Vaynerchuk
- Ann Handley
Related Books
Description
After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.
Your analysis will focus on Tesla Motor's and the launch of their Model X automobile. After making decisions regarding each of the four P's in peer graded exercises, you will prepare a final presentation for the launch of the car.
Outline
- Introduction to this capstone and the Tesla Motor's case study.
- Welcome to the Marketing Mix Implementation Capstone
- Outline of this Capstone and the evaluation process.
- Note regarding the case study method.
- Launching the Tesla Model X in the US: from word of mouth to mass marketing?
- Brand and product management decisions
- Brand and Product Decisions for Tesla Motors
- How to develop and launch new products.
- Defining your brand model.
- The touchpoint concept.
- Idenifying your touchpoints.
- Prioritizing the key touchpoints.
- Video test drive review of the Tesla Model S P90D.
- Model X Key Characteristics
- Video driving review of the Model X.
- Brand and Product Management Practice Quiz regarding the Model S.
- Pricing strategy decisions
- Pricing strategies for Tesla Motors
- Pricing Psychology
- The pain of paying
- Pricing Approaches
- Optimal Price
- Tesla Motors Additional Information Module 3
- Tesla Model S Pricing
- Article regarding Model S and pricing structure
- Pricing Strategy Practice Quiz regarding Model S
- Channel management and retailing decisions
- Channel management and retailing for Tesla Motors
- How to Design a Distribution Channel
- Key Factors in Channel Management
- What are the Different Types of Channel Arrangements?
- The Tesla Approach to Distributing and Servicing Cars
- Tesla Reinvents the Car Buying Experience
- Video: The Tesla Store Experience
- Video: Tesla's Elon Musk May Disrupt Dealership Industry
- Tesla's European Customers Can Now Design Their Model X Online
- Tesla Supercharger Charging Stations
- Channel management and retailing Practice Quiz regarding Model S:
- Integrated marketing communication decisions and final deliverable
- Integrated marketing communication for Tesla Motors
- Communications Objectives
- What are the Latest Trends in Digital Marketing?
- Consumer Decision Making Process
- Determining Marketing Communications Budget
- Alternative Marketing
- Congratulations for completing this Capstone!
- Tesla’s Marketing Strategy: Accelerating the World into Sustainable Transport
- The Brilliant Tesla Advertising Strategy, or Lack Thereof
- Communication Strategy Practice Quiz regarding Model S:
Summary of User Reviews
The Marketing Mix Capstone course on Coursera has received positive reviews from many users. The course has been appreciated for its practical approach and the opportunity to apply marketing concepts to real-life scenarios.Pros from User Reviews
- The course provides a hands-on learning experience by allowing students to work on real-life marketing problems.
- The instructors are knowledgeable and provide valuable insights into the marketing industry.
- The course assignments and quizzes are well-structured and help students apply their learning effectively.
- The course content is up-to-date and relevant to the current marketing landscape.
- The course provides a great opportunity for learners to enhance their marketing skills and knowledge.
Cons from User Reviews
- Some users feel that the course could benefit from more interactive elements such as group discussions or live sessions.
- A few users have commented on the length of the course and feel that it could be condensed.
- Some users have faced technical issues while taking the course.
- A few users have found the course to be too basic and not challenging enough.
- The pricing of the course has been a concern for some users.
Ramon Diaz-Bernardo
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