Brief Introduction
Examine the basic building blocks of marketing as a part of the overall business strategy.
Description
This foundational marketing course will give you an introductory understanding of marketing functions within an organization. Whether you are interested in marketing as a career or business topics in general this course will prepare you to think and understand marketing as part of the overall business strategy. Throughout this course, you will examine each component of a marketing plan to better understand this critical business topic.
Recognizing the basic marketing building blocks will establish the foundation for your marketing skills within your future entrepreneurial activities and career positions.
Coaching
If you are enrolled in the verified track (paid track) in any course that is a part of a MicroBachelors program, including this course, you are eligible for coaching at no additional cost. Please note that coaching is only available via SMS to U.S. phone lines.
Our coaches (real humans) are ready to help you with career exploration, navigating resources, staying motivated, and solving problems along the way to your goals.
Learn more about the value of coaching directly from one of our coaches, Erin.
Knowledge
- By the end of this course, you will
- ● Summarize the strategic overview of marketing
- ● Identify analytical tools used to assess marketing strategies
- ● Recognize the introductory pieces of marketing
- ● Identify the 4 Ps of Marketing
- ● Discuss consumer behavior and positioning strategies
- ● Analyze the marketing plan
- Identify marketing strategies
Introduction to Machine Learning for Data Science
- 4.4
-
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A primer on Machine Learning for Data Science. Revealed for everyday people, by the Backyard Data Scientist. Course Most Recently Updated Nov/2018! ...
Start A Business With This Complete A-Z Course (Guaranteed)
- 4.7
-
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Thinking Of Starting An Online Or Traditional Business? Here's What You Need To Know *Guaranteed To Help You Start Your Business Or Your Money Back*...
Learn User Experience Design from A-Z: Adobe XD UI/UX Design
- 4.5
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Learn how to become a professional UX/UI Designer and create beautiful websites and applications from scratch. Welcome to the Learn User Experience Design from A-Z: Adobe XD UI UX Design...
Wharton Business Foundations Capstone
- 4.6
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Wharton's Applied Knowledge Capstone Project enables you to apply your analytic skills to real business challenges – including your own. Start Here...
