Course Summary
This course teaches digital marketing strategies that can help businesses grow and succeed in the digital age.Key Learning Points
- Learn how to create effective digital marketing strategies that can help your business succeed online.
- Understand how to use social media, SEO, email marketing, and other digital marketing tools to reach new customers and grow your business.
- Gain valuable insights into the latest trends and best practices in digital marketing from experienced professionals.
Related Topics for further study
- Digital Marketing Strategies
- Social Media Marketing
- Search Engine Optimization
- Email Marketing
- Content Marketing
Learning Outcomes
- Create effective digital marketing strategies that can help your business succeed online
- Use social media, SEO, email marketing, and other digital marketing tools to reach new customers and grow your business
- Gain valuable insights into the latest trends and best practices in digital marketing from experienced professionals
Prerequisites or good to have knowledge before taking this course
- No prior knowledge or experience in digital marketing is required
- Basic computer skills and access to the internet is necessary
Course Difficulty Level
IntermediateCourse Format
- Self-paced online course
- Video lectures
- Quizzes and assignments
Similar Courses
- Digital Marketing
- Social Media Marketing
Related Education Paths
Notable People in This Field
- Neil Patel
- Gary Vaynerchuk
Related Books
Description
Aprenda a desenvolver a estratégia de marketing digital para a sua empresa ou startup, nesse curso você irá aprender sobre os principais pontos do Marketing como ROI, SEO, SEM, Testes AB e como gerenciar o funil de conversão e também como usar plataformas como Google adwords e Analytics, Facebook Ads e Email Marketing.
Outline
- O que é marketing digital?
- Introdução
- Introdução e contextualização
- Exemplos da vida real
- Diferença entre o marketing tradicional e o digital
- Um exemplo para o curso (Joãozinho)
- Importância do ROI - fazendo contas
- Introdução a funil 1
- Introdução a funil - CPC, CPM, CPA, CPL e CTR
- Introdução a funil - CLV e CAC
- Google Analytics 1 - Introdução e conceitos
- Google Analytics 2 - Audiência
- Google Analytics 3 - Aquisição
- Google Analytics 4 - Comportamento
- Funil (Joãozinho)
- Resumo
- Links Úteis e Textos Complementares
- Leitura Recomendada
- Links Úteis e Textos Complementares
- Leitura Recomendada
- Links Úteis e Textos Complementares
- Primeiros passos
- Calculando ROI com investimentos globais
- Cálculo de CTR e CPC
- Tipos de canais e SEM
- Tipos de canais
- Pull e push e o impacto em conversão
- Quais os canais mais populares?
- Como funciona SEM
- SEM (Joãozinho)
- Estrutura de Google Adwords 1 - Introdução e conceitos
- Estrutura de Google Adwords 2 - Interface e campanhas
- Estrutura de Google Adwords 3 - Configuração dos grupos de anúncios
- Estrutura de Google Adwords 4 - Criação dos anúncios
- Leitura Recomendada
- Links Úteis e Textos Complementares
- Leitura Recomendada
- Links Úteis e Textos Complementares
- Canais
- Adwords
- SEO e Facebook Ads
- Como funciona SEO
- SEO Onsite
- SEO Offsite
- KW research e otimizando seu site (Joãozinho)
- Como funciona Facebook Ads
- Criando uma campanha (Joãozinho)
- Estrutura de Facebook Ads 1
- Estrutura de Facebook Ads 2
- Estrutura de Facebook Ads 3
- Estrutura de Facebook Ads 4
- Facebook Ads - Resumo
- Leitura Recomendada
- Leitura Recomendada
- Links Úteis e Textos Complementares
- SEO
- Facebook Ads
- Email Marketing e Growth Hacks
- Como funciona Email Marketing
- Adquirindo Emails (Joãozinho)
- Configurando e planejando campanhas
- Medindo resultados e otimizando
- O que mais existe? Growth Hacks
- Leitura Recomendada
- Links Úteis e Textos Complementares
- Leitura Recomendada
- Email Marketing
- Medir, Testar e Iterar
- Testes A/B
- Testes A/B (Joãozinho)
- Como escolher sua estratégia
- Alocação de budget e DRE
- Metrificação e iteração
- Encerramento
- Leitura Recomendada
- Links Úteis e Textos Complementares
- Links Úteis e Textos Complementares
- Teste A/B
- Feedback
Summary of User Reviews
Discover the secrets of digital marketing strategy with this comprehensive course on Coursera. Users have praised the course for its engaging content, practical examples and expert instruction. Overall, this course has received high ratings from students and professionals seeking to improve their digital marketing skills.Key Aspect Users Liked About This Course
Many users have praised the course for its practical examples that provide real-world insights into digital marketing strategy.Pros from User Reviews
- Engaging content that keeps users interested and motivated
- Expert instructors who provide valuable insights and advice
- Practical examples that give users a better understanding of digital marketing strategy
- Comprehensive coverage of key topics in digital marketing
- Flexible online learning that fits into any schedule
Cons from User Reviews
- Course content may not be suitable for advanced digital marketers
- Some users have reported technical issues with the online platform
- Course quizzes and assignments may be too easy for experienced marketers
- Limited interaction with other students or instructors
- Course may not offer enough hands-on experience or practical application
Artur Vilas Boas
4.8 Raiting
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