Brief Introduction
Examine the process of branding and its relationship to value creation.
Description
In today’s world consumers are constantly flooded by marketing efforts in every aspect of their lives. The best ideas, products, and solutions can only make an impact if they can reach the right audience, at the right time. One important aspect of this is developing and communicating a clear value proposition.
This course takes a close look at the process of branding and its relationship to value creation. Learners will explore channel or distribution strategies which are not always associated with marketing decisions. Pricing strategies along with a look at social responsibility will also be considered and evaluated by the learners.
Coaching
If you are enrolled in the verified track (paid track) in any course that is a part of a MicroBachelors program, including this course, you are eligible for coaching at no additional cost. Please note that coaching is only available via SMS to U.S. phone lines.
Our coaches (real humans) are ready to help you with career exploration, navigating resources, staying motivated, and solving problems along the way to your goals.
Learn more about the value of coaching directly from one of our coaches, Erin.
Knowledge
- By the end of this course the learner will be able to:
- ● Explain branding and value creation
- ● Identify how to capture and deliver value
- ● Discuss integrated marketing and value communication
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