Brief Introduction
Learn how to segment existing customer base, get new customers, control market surveys for better marketing strategyDescription
In the course, you, together with restaurant owner, Olle, will conduct a survey and market segmentation of customers with the goal of finding a target audience for the restaurant for better marketing strategy. Then, with Olle and Tove, a gourmet coffee expert, you will learn how to design a new product (a coffee machine), select attributes, and find niche markets for your product. You will analyze market data using IBM SPSS and Microsoft Excel, learn advantages and disadvantages of the market segmentation technologies, and learn how to interpret the analysis results.
You will learn:
5 advantages of market segmentation
A number of segmentation variables that you can use
Descriptive and predictive market segmentation techniques
4 major market segmentation techniques: cross-tabulation, regression, clustering, and conjoint-analysis
Examples with IBM SPSS and Microsoft Excel.
You do not have to be good at math to complete the course! The course is as intense as it can be and as clear as possible. In 45 minutes, professional instructors will teach you how to conduct market segmentation with real-world customer data. The course material is condensed, filtered, and carefully crafted into 34 video lectures.
The course includes an exam. Successful students will receive a personalized SCANBA Certificate that will open new career opportunities and confirm your level of professional expertise.
Enjoy lifelong education with SCANBA. Invest in yourself.
Requirements
- Requirements
- The course does not have specific requirements for successful compleation
- The attendees might need Excel or IBM SPSS to conduct practical analysis
4 Raiting
Financial Advisor Training: Practice Management Pro (Part 1)
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Gain Control of Your Financial Planning Business to Ensure Critical Pieces Are In Order Every Step Of The Sales Process. When you’re new in the business, you’re given the ark....
Financial Advisor Training: Practice Management Pro (Part 2)
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Gain Control of Your Financial Planning Business to Ensure Critical Pieces Are In Order Every Step Of The Sales Process. When you’re new in the business, you’re given the ark....
Market Segmentation PRO
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Learn how to segment existing customer base, get new customers, control market surveys for better marketing strategy You will learn: ...
