Brief Introduction
Email marketing made easyDescription
If you sell a product or offer a service, you should also have a mailing list. It’s the best way to get information out to your audience, share offers, and turn enthusiastic fans into paying customers. People who have signed up for your newsletter are already interested in what you have to say and are much more likely to pay attention to what you have to offer than if they stumble across an ad on social media.
Once you start collecting email addresses, you’ll want to sign up for a newsletter service that can send customized emails to multiple people at a time.
In “Mailerlite for Beginners,” you’ll learn all about one of the simpler newsletter services, Mailerlite. Your instructor, Barb Drozdowich, will walk you through the steps from how to navigate the dashboard, how to create a campaign (a newsletter), how to create signup forms, and more.
Barb is an author and consultant who has been teaching for more than two decades and is an expert at explaining technology in easy-to-understand language. She has published 18 books, runs 8 websites, and has more than 50 videos on YouTube.
When you sign up, you’ll have immediate access to 19 videos that cover everything you need to know to get started, such as:
The legalities you need to know about (opt-ins and opt-outs, what the GDPR is and what it means for you)
How to set up your account
Managing your subscribers
How to create a campaign and send out a newsletter
How to run reports to see what percentage of people are opening your emails and clicking on the links within your newsletters
You’ll also get plenty of resources for more information and support once the course is over.
Learning something new can feel overwhelming, but it doesn’t have to be. Sign up and start connecting with your potential customers today!
Requirements
- Requirements
- You need a computer (PC or Mac) and a desire to send a newsletter
- No need for a Mailerlite account as that set up is part of the course
Knowledge
- Understand why to have a mailing list
- Understand why to send out newsletters to subscribers
- Understand all the best practices and legalities around the topic of communicating by email
- Add subscribers to lists one at a time or by importing from another location
- Learn to set up an email opt-in confirmation and welcome email
- Create subscriber groups and segments
- Take advantage of all the Admin functions Mailerlite offers to make your life easier
- Learn to navigate Mailerlite like a pro
- Harness the power of science to supercharge your newsletters
- Learn to create 4 different types of newsletters and capture the attention of subscribers
- Learn to create popup subscription forms that look professional and convert
- Learn to create custom landing pages that attract subscribers to join
- Learn to connect your website or blog to Mailerlite for seamless addition of subscribers
- Create powerful and free email automation emails
- Learn how automated emails can engage and retain your subscribers
- Learn to read the reports and understand how to connect with your readers
Barb Drozdowich
4.7 Raiting
Mailerlite for beginners
- 4.7
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Email marketing made easy If you sell a product or offer a service, you should also have a mailing list. How to set up your account...
