Course Summary
This course teaches you how to launch and grow a successful online business, covering topics such as market research, branding, website creation, and digital marketing strategies.Key Learning Points
- Learn how to conduct market research and identify profitable niches
- Create a strong brand identity and website for your business
- Develop effective digital marketing strategies to attract and retain customers
Job Positions & Salaries of people who have taken this course might have
- E-commerce Manager
- USA: $68,000
- India: INR 5,00,000
- Spain: €35,000
- Digital Marketing Specialist
- USA: $50,000
- India: INR 4,00,000
- Spain: €25,000
- Online Business Owner
- USA: $75,000
- India: INR 6,00,000
- Spain: €40,000
Related Topics for further study
Learning Outcomes
- Conduct market research and identify profitable niches
- Create a strong brand identity and website for your business
- Develop effective digital marketing strategies to attract and retain customers
Prerequisites or good to have knowledge before taking this course
- Basic computer skills
- Access to the internet
- Willingness to learn and experiment
Course Difficulty Level
BeginnerCourse Format
- Online
- Self-paced
Similar Courses
- Digital Marketing Fundamentals
- E-commerce Essentials
Related Education Paths
Notable People in This Field
- Gary Vaynerchuk
- Marie Forleo
Related Books
Description
Learners who complete the course will:
Outline
- Let’s Start with the Basics of an Online Business
- What is Your Online Business?
- What is Your Online Business? Part 2
- Open Your Business Bank Account
- Meet the Business Owners
- Zoom Chat: "Introduction to Black Monarchy"
- Zoom Chat: "Introduction to Classic Knot"
- Zoom Chat: "Introduction to Stitch Buffalo"
- Zoom Chat: "Introduction to Elle James"
- Zoom Chat: "Introduction to Zandra Beauty"
- It’s All About Your Customers
- It’s All About Your Customers Part 2
- Zoom Chat: "Now Is The Time To Go Online" with Courtney from Elle James
- Zoom Chat: "Targeting Your Customers" with Phylicia from Black Monarchy
- Zoom Chat: "The Many Uses Of A Pitch Deck" with Phylicia From Black Monarchy
- Creating Your Brand
- Zoom Chat: "Defining a Brand" with Courtney from Elle James
- Creating Your Brand Part 2
- Zoom Chat: "Social Change as Part of Your Brand" with Zandra from Zandra Beauty
- What Makes Your Business Different From Your Competitors?
- What Makes Your Business Different From Your Competitors? Part 2
- Zoom Chat: "Telling Your Story" with Phylicia from Black Monarchy
- Course Acknowledgements
- Student Activity: Explore Online Businesses
- Student Activity: Naming Your Online Business
- Student Activity: Explore SBS
- Assignment #1 & Resources for ALL Course Assignments incl. Pitch Deck Template
- Student Activity: Build Your Persona
- Assignment #2: Bring More Value to Your Pitch Deck
- Resources Referenced in 'Creating Your Brand'
- Student Activity: Branding Your Business
- Assignment #3: Bring More Value to Your Pitch Deck
- Student Activity: Competitor Website Branding
- Assignment #4: Bring More Value to Your Pitch Deck
- #1
- #2
- #3
- #4
- A Deeper Dive into Creating an Online Business
- Website Launch Overview
- Zoom Chat: "Your Website Can Sell More Than Your Products" with Zandra from Zandra Beauty
- Decisions to be Made
- Decisions to be Made Part 2
- Zoom Chat: "Choosing a Web Platform" with Courtney from Elle James
- Zoom Chat: "Choosing a Web Platform"-Continued, with Courtney from Elle James
- Design & Copy
- Design & Copy Part 2
- Design & Copy Part 3: Assignment Instructions
- Photography
- Photography Part 2
- Student Activity: Rate Competitor's Site
- Assignment #5: Bring More Value to Your Pitch Deck
- Student Activity: Platform Comparisons
- Student Activity: ECommerce Platforms
- Assignment #6: Bring More Value to Your Pitch Deck
- Student Activity: Browse Your Platform's Theme
- Student Activity: Your Copy Deck
- Assignment #7: Bring More Value to Your Pitch Deck
- Student Activity: Shot List
- Assignment #8: Bring More Value to Your Pitch Deck
- #5
- #6
- #7
- #8
- Preparing Your Online Business Launch
- Getting Into Production
- Getting Into Production Part 2
- Behind the Scenes
- Behind the Scenes Part 2
- Zoom Chat: "Tracking Orders in a Small Business" with Shelden of Classic Knot
- Before You Go Live
- Before You Go Live Part 2
- Before You Go Live Part 3
- Developing Your Brand Launch KPI's
- Zoom Chat: "Keeping Up With Google" with Courtney from Elle James
- Developing Your Brand Launch KPI's Part 2
- Zoom Chat: "The Importance of Your Pitch Deck" with Phylicia from Black Monarchy
- Student Activity: DIY vs. Hire
- Student Activity: Scope of Work
- Assignment #9: Bring More Value to Your Pitch Deck
- Student Activity: Search Strategy
- Student Activity: Create SKUs
- Assignment #10: Bring More Value to Your Pitch Deck
- Assignment #11: Bring More Value to Your Pitch Deck
- Student Activity: Create an E-mail List and E-mail Marketing
- Student Activity: Google Analytics
- Assignment #12: Bring More Value to Your Pitch Deck
- #9
- #10
- #11
- #12
- Successful Launch of Your Online Business. Now what?
- Keeping Up Your Shop
- Zoom Chat: "Tracking Inventory As You Grow" with Dawne from Stitch Buffalo
- Keeping Up Your Shop Part 2
- Zoom Chat: "Listening to the Customer" with Zandra from Zandra Beauty
- Keeping Up Your Shop Part 3
- Marketing & Sales Part 1
- Zoom Chat: "How Social Media Drives Sales" with Dawne from Stitch Buffalo
- Marketing & Sales Part 2
- Marketing Channels
- Content Marketing
- Content Marketing Part 2
- Zoom Chat: "Growing Your Customer Base" with Courtney from Elle James
- PR Overview
- Create a Press Release
- Media Pitch
- Zoom Chat: "Alternate Ways to Use Your Social Media" with Dawne from Stitch Buffalo
- Zoom Chat: "Gaining Confidence" with Phylicia from Black Monarchy
- Student Activity: Website Refresh
- Student Activity: Staying on Track
- Assignment #13: Bring More Value to Your Pitch Deck
- Student Activity: Selling on Social Media Channels
- Student Activity: Email Campaign
- Assignment #14: Bring More Value to Your Pitch Deck
- Student Activity: Calendar Strategy
- Assignment #15: Bring More Value to Your Pitch Deck
- Student Activity: Add PR Activities to Your Content Calendar 2021
- Student Activity: Press Release
- Student Activity: Media Pitch
- Assignment #16: Polishing Your Pitch Deck
- Launch Your Online Business Closure
- Launch Your Online Business Key Take-aways
- #13
- #14
- #15
- #16
Summary of User Reviews
The Launching an Online Business course on Coursera has received positive reviews from users. The course covers everything one needs to know about starting an online business, from creating a business plan to marketing it. Many users appreciated the practical knowledge and guidance provided in this course.Key Aspect Users Liked About This Course
Practical knowledge and guidancePros from User Reviews
- Well-structured course material
- Experienced instructors
- Real-world examples and case studies
- Interactive assignments and quizzes
- Flexible schedule
Cons from User Reviews
- Some topics were too basic
- Not enough focus on technical aspects
- Limited interaction with instructors
- Course content may become outdated quickly
- Some assignments were repetitive
Joan Decollibus
4.8 Raiting
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