Course Summary
This course is an introduction to social media analytics and covers topics such as social media data collection, analysis, and visualization techniques.Key Learning Points
- Learn how to collect and analyze data from social media platforms
- Gain insights into social media trends and user behavior
- Develop skills in data visualization and reporting
Related Topics for further study
- Social Media Data Collection
- Data Analysis Techniques
- Data Visualization
- User Behavior
- Social Media Trends
Learning Outcomes
- Ability to collect and analyze social media data
- Skills in data visualization and reporting
- Insights into social media trends and user behavior
Prerequisites or good to have knowledge before taking this course
- Basic knowledge of social media platforms
- Basic understanding of statistics and data analysis
Course Difficulty Level
IntermediateCourse Format
- Online, Self-paced
- Video Lectures
- Quizzes and Assignments
Similar Courses
- Social Media Marketing
- Digital Analytics for Marketing Professionals
Related Education Paths
Notable People in This Field
- Digital Marketing Evangelist
- Digital Marketing Consultant
Related Books
Description
Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that can be used to convert social media data to marketing insights. In Introduction to Social Media Analytics, learners will be exposed to both the benefits and limitations of relying on social media data compared to traditional methods of marketing research. Partnering with a leading social media listening platform, this course provides learners with the foundational skills of social media listening including the creation of monitors and common social media metrics. Moving beyond social media listening, this course shows learners how social media data can be used to provide insights into market structure and consumers’ perceptions of the brand. Learners will have the opportunity to assess data and discern how to "listen" to the data by watching video lectures and completing activities, practice quizzes, discussion boards, and peer assessments.
Outline
- Basics of Social Media Listening
- Social Media Monitoring - Part 1
- Social Media Monitoring - Part 2
- Social Media Monitoring - Part 3
- Social Media Monitoring Versus Listening: Does it Matter?
- The Social Economy
- Module 1 - Practice Quiz
- Opinion Science and Dynamics
- Opinion Science and Dynamics - Part 1
- Opinion Science and Dynamics - Part 2
- Opinion Science and Dynamics - Part 3
- Opinion Science and Dynamics - Part 4
- Online Reviews Rate High for Customer Insights
- Better Customer Insight - in Real Time
- Practice Quiz
- Crimson Hexagon Walkthrough
- Platforms - Part 1
- Platforms - Part 2
- Platforms - Part 3
- Platforms - Part 4
- Platforms - Part 5
- Applications of Social Media Monitoring
- Practice Quiz
- Applying Analytics to Social Media Activity
- Exercise
- Finding the Right Role for Social Media in Innovation
- The Customer Profile: Your Brand’s Secret Weapon
Summary of User Reviews
The Social Media Analytics Introduction course on Coursera has received positive reviews from users. Many users found the course to be informative and engaging. The overall rating of the course is high, indicating that most users found it to be a valuable learning experience.Key Aspect Users Liked About This Course
The course is well-structured and provides practical knowledge that can be applied in real-world scenarios.Pros from User Reviews
- The course is well-structured and easy to follow.
- The instructors are knowledgeable and provide clear explanations.
- The course content is up-to-date and relevant to current industry trends.
- The course provides practical knowledge that can be applied in real-world scenarios.
- The course includes hands-on exercises and assignments that help reinforce the concepts learned.
Cons from User Reviews
- Some users found the course to be too basic and not challenging enough.
- The course can be time-consuming, especially if you have a busy schedule.
- Some users found the course content to be too technical and difficult to understand.
- The course may not be suitable for those who are already familiar with social media analytics.
- Some users found the assessments to be too difficult and not reflective of the course content.
David Schweidel
4.4 Raiting
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