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Introduction to Personal Branding

Approx. 7 hours to complete

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Course Summary

Learn how to build and maintain a strong personal brand in this course. Discover unconventional methods to stand out in a crowded market and differentiate yourself from competitors.

Key Learning Points

Understand the importance of personal branding
Develop a unique brand identity
Create a strategy to promote your brand
Leverage social media to enhance your brand
Build a network to support your brand

Learning Outcomes

Develop a unique personal brand identity
Create a strategy to promote your brand effectively
Leverage social media to enhance your brand and reach a wider audience

Prerequisites or good to have knowledge before taking this course

No prior knowledge or experience required
Access to a computer and internet connection

Course Difficulty Level

Beginner

Course Format

Self-paced
Online
Video lectures
Quizzes and assignments

Similar Courses

Digital Marketing
Marketing Analytics
Social Media Marketing

Related Education Paths

Notable People in This Field

Gary Vaynerchuk
Seth Godin

Related Books

Description

Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand.

Learners will: o Understand both what personal branding means and what it means to inhabit their brand o Establish themselves on at least three social media platforms o Create a mission statement for their personal brand o Build a board of directors for their brand o Become familiar with the basics of digital security and reputation management o Create a system for on-going brand maintenance Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.

Outline

Introduction
Introduction
MOOC Learning Objectives
Tweet me!

An Overview of Personal Branding
Personal Branding: Why bother?
How Personal Should Your Brand Be?
Why the Myers-Briggs (and similar) assessment
An Overview of the History of Personal Branding + Additional Readings
Personal Branding and Leadership
Does the whole idea of self-promotion feel wrong?
Assignment: Discovering your Myers-Briggs Personality Type

Building your Brand's Infrastructure
The Heart of Authenticity: Choosing Your Three Cornerstone Words
The Importance of Authenticity
Brand Authenticity & Your Photo
Revisiting your Three Words & Other Infrastructure
Your Mission Statement
Choosing your Board of Directors
Tips for Looking Your Best in Photos
Background Reading on Mission Statements
How to Choose the Members of Your Board of Directors

Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web
Choosing the Best Social Media Platforms for Your Brand
A Bit About Twitter
Twitter Walk-Through
Choosing free vs. paid digital real estate
A Look at Social Media Platforms
Twitter Guides and Tutorials

Creating your Brand's Maintenance Plan
Why You Should Create an Update Schedule for Social Media
To Automate or Not to Automate!

Your Online Identity: How reputation and digital privacy affect your Brand.
Reputation management: what is it, and why does it matter?
How to Create an Alert in a Search Engine
A Bit About Mistakes
The Highlights of Digital Privacy- and love for Brooks Hall
The Reputation Economy: Managing Your Online Identity in the Age of Google
Reply All podcast episodes
Creating Strong Passwords
Assignment: Impress us!
Quiz: Reputation Management
Quiz on Digital Privacy

Summary of User Reviews

Discover how to build your personal brand with Coursera's Personal Branding course. This course received positive reviews from many users who found it informative and practical. One key aspect that many users thought was good is the course's emphasis on identifying and leveraging your unique strengths and values.

Pros from User Reviews

The course provides practical tips and strategies for building a personal brand.
The instructors are knowledgeable and engaging.
The course is well-structured and easy to follow.
The course is applicable to a wide range of industries and professions.
The course provides opportunities for self-reflection and self-assessment.

Cons from User Reviews

Some users found the course content to be too basic or repetitive.
Some users felt that the course lacked depth in certain areas.
Some users experienced technical difficulties with the course platform.
The course may not be suitable for those who are already familiar with personal branding concepts.
The course may not provide enough individualized feedback or support.

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