Course Summary
This course provides an overview of the global business environment, including the economic, political, legal, and cultural factors that affect international trade and investment.Key Learning Points
- Learn about the key factors that affect global business and how to navigate them
- Gain a better understanding of the cultural differences between countries and how they impact business practices
- Develop strategies for managing risk and uncertainty in the global marketplace
Job Positions & Salaries of people who have taken this course might have
- International Business Analyst
- USA: $68,000
- India: INR 5,00,000
- Spain: €40,000
- Global Marketing Manager
- USA: $120,000
- India: INR 15,00,000
- Spain: €85,000
- International Trade Compliance Specialist
- USA: $85,000
- India: INR 8,00,000
- Spain: €50,000
Related Topics for further study
- Global Business Strategy
- International Trade
- Cross-Cultural Communication
- Risk Management
- Economic Policy
Learning Outcomes
- Develop a comprehensive understanding of the global business environment
- Gain the skills necessary to navigate cultural differences and manage risk in the global marketplace
- Be prepared to pursue a career in international business
Prerequisites or good to have knowledge before taking this course
- Basic knowledge of business principles
- Fluency in English
Course Difficulty Level
IntermediateCourse Format
- Self-paced
- Online
- Video lectures
- Quizzes
Similar Courses
- International Business Essentials
- Globalization and Business
Related Education Paths
Notable People in This Field
- Founder of Virgin Group
- Former CEO of PepsiCo
Related Books
Description
This course explores the international business environment in which organisations function. You’ll learn about core analysis methods, including PESTLE, SWOT, and Boston Box Matrices, as well as the applications of Porter’s Five Forces. You’ll have the opportunity to participate in discussion forums and access case studies, as well as testing your understanding in quizzes.
Outline
- First Ideas
- Welcome to International Business Environment
- 1.1 Introduction
- 1.3 Intermission
- 1.4 International Contexts
- 1.5- Factors Driving Moves To Global Strategies
- 1.6- Globalization and Internationalization
- 1.7 Five Dimensions of Culture
- 1.8 Hofstede's comparison of National Cultures
- 1.10- Summary
- 1.2- The Tasks of Managing
- 1.5- Factors Driving Moves To Global Strategies
- 1.8- Hofstede's Comparison of National Cultures
- 1.9 - National Cultures
- Analysing the External Environment
- 2.1 Analysing the External Environment- Introduction
- 2.2 PESTLE Analysis
- 2.2 PESTLE analysis case study
- 2.3 SWOT Matrix ABC
- 2.4 The Importance of Thorough Analysis
- PEST and PESTLE Analysis
- SWOT Analysis
- Quiz: PEST and PESTLE
- Analysing the Immediate Competitive Environment
- 3.1 Analyzing the Near Environment
- 3.2 Boston Box Review
- 3.3 Ansoff's Growth Matrix
- 3.4 Reinforcing Key Elements
- Product Life Cycle Stages
- Boston Box Matrix
- Ansoff Matrix
- Quiz: Product Life Cycle
- Quiz: Boston Box Matrix
- Analysing the Wider Competitive Environment
- 4.1- Introduction
- 4.2 Porter's Five Forces
- 4.2 Porter's Five Forces continued
- 4.7 Competitive Strategy
- 4.11- Summary
- 4.3 Porter's Five Forces
- 4.4 Harvard Business Review | Porters Five Forces
- 4.8 Reading- Porter's Five Forces
- 4.9 Quiz
Summary of User Reviews
Get a comprehensive understanding of the global business environment with this course on Coursera. Students have left positive reviews about their experience, with many commenting on the course's insightful content and engaging instructors.Key Aspect Users Liked About This Course
Insightful contentPros from User Reviews
- Engaging instructors
- Practical application of concepts
- In-depth coverage of global business topics
Cons from User Reviews
- Some sections are too technical for beginners
- Limited interaction with instructors
- Course material can be overwhelming at times
Dr Alan Parkinson
4.7 Raiting
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