Innovation & Entrepreneurship - From Design Thinking to Funding

  • 4.7
Approx. 12 hours to complete

Course Summary

In this course, you will learn design thinking methodologies and how to apply them to entrepreneurial endeavors. You will also learn how to identify and validate opportunities, build and test prototypes, and develop business models.

Key Learning Points

  • Learn design thinking methodologies and apply them to entrepreneurship
  • Identify and validate opportunities for business ventures
  • Develop prototypes and test them to refine your business model

Related Topics for further study


Learning Outcomes

  • Apply design thinking methodologies to entrepreneurial ventures
  • Identify and validate opportunities for business ventures
  • Develop and test prototypes to refine your business model

Prerequisites or good to have knowledge before taking this course

  • Basic knowledge of business concepts
  • Willingness to experiment and iterate

Course Difficulty Level

Intermediate

Course Format

  • Online
  • Self-paced
  • Video lectures
  • Hands-on exercises

Similar Courses

  • Innovation and Design Thinking
  • Entrepreneurship: From Idea to Launch
  • Design Thinking for Innovation

Related Education Paths


Notable People in This Field

  • CEO of IDEO
  • Entrepreneur and Author

Related Books

Description

This Innovation and Entrepreneurship course focuses on the interconnection between entrepreneurial thinking and innovation. Specifically, we look at models used in Silicon Valley to grow both start-up companies as well as innovation inside large organizations. Bringing together top Haas School of Business, UC Berkeley faculty, this course addresses critical areas for successful growth, including design thinking, open innovation, business models, product-market fit, and financing. This course will teach you how to think like an entrepreneur and provides the models, tools and frameworks to further develop your business or idea. An emphasis will be placed on the IT space.

Outline

  • Innovative design thinking
  • Course introduction
  • Introduction to Module 1 to 3
  • Introduction to design thinking
  • The broad use of design thinking
  • Frameworks for our thinking
  • The brain
  • A design thinker
  • The innovation cycle - part 1
  • Introduction to the innovation cycle
  • Learning styles
  • Innovative design thinking
  • The innovation cycle - part 2
  • The observation phase
  • Observing in the field
  • The insight phase
  • The ideation phase
  • Ideation techniques
  • The experiment phase
  • Final thoughts
  • The innovation cycle
  • Business models - definitions and approaches
  • Introduction to Module 4 to 6
  • Introduction
  • Business model innovation
  • Business model innovation cases
  • Why so difficult for incumbents?
  • Business model disruption
  • Business models - definitions and approaches
  • Business models - frameworks and tools
  • Business model canvas
  • Business model navigator
  • Feeehand illustrator
  • Business models - customer discovery
  • Introduction
  • Customer discovery process
  • Case study
  • Business models - frameworks, tools and customer discovery
  • Sources of funding
  • Introduction to module 7 to 9
  • Family, friends and dentists
  • Crowd funding and angles
  • Institutional capital
  • Funding your startup - part 1
  • Introduction
  • Company purpose and addressed problem
  • Solution and why now
  • Funding
  • Funding your startup - part 2
  • Market size and competition
  • Product and business model
  • Team and financials
  • About investors
  • Some final thoughts
  • Funding your startup
  • Course completion
  • Course finale
  • Final exam

Summary of User Reviews

This course on design thinking and entrepreneurship has received high praise from reviewers. Many users appreciated the practical approach and real-world examples provided throughout the course.

Key Aspect Users Liked About This Course

Practical approach with real-world examples

Pros from User Reviews

  • Course provides practical tools and techniques for applying design thinking in business contexts
  • Instructors are knowledgeable and engaging
  • Assignments and exercises are well-structured and helpful for applying concepts
  • Course content is relevant and up-to-date with current trends in entrepreneurship

Cons from User Reviews

  • Some users found the pace of the course to be too slow
  • A few reviewers felt that the course was too basic and lacked depth
  • Access to course materials after the course has ended is limited
  • Some users experienced technical issues with the online platform
English
Available now
Approx. 12 hours to complete
Martin Vendel, Frans Nauta, Mark Coopersmith, Andrew Isaacs, Clark Kellogg
EIT Digital
Coursera

Instructor

Martin Vendel

  • 4.7 Raiting
Share
Saved Course list
Cancel
Get Course Update
Computer Courses