Course Summary
This course provides English language learners with the necessary business vocabulary and communication skills to succeed in marketing and sales. Through real-world scenarios and practical exercises, students will learn how to effectively negotiate, persuade, and present in a professional setting.Key Learning Points
- Learn practical English vocabulary and communication skills for marketing and sales
- Develop negotiation, persuasion, and presentation abilities through real-world scenarios
- Gain confidence in using English in a professional setting
Related Topics for further study
Learning Outcomes
- Develop practical English language skills for marketing and sales
- Understand and apply negotiation and persuasion tactics
- Confidently present in a professional setting
Prerequisites or good to have knowledge before taking this course
- Intermediate level English proficiency
- Access to a computer and internet connection
Course Difficulty Level
IntermediateCourse Format
- Online self-paced course
- Real-world scenarios and exercises
Similar Courses
- Inglés para Negocios
- Inglés Empresarial: Finanzas y Contabilidad
- Marketing Digital
Notable People in This Field
- Simon Sinek
- Gary Vaynerchuk
Related Books
Description
If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to:
Outline
- Product
- 1.2 The Brainstorming Begins/Comienza la lluvia de ideas
- 1.4 Effective Brainstorming Techniques
- 1.7 Giving Opinions in Brainstorming
- 1.9 Group Dynamics: What Role Will You Play?
- 1.12 Agreeing/Disagreeing In Meetings
- 1.16 Week 1 Review
- 1.1 Weekly Goals and Advice from Instructors
- 1.3 Vocabulary Preview
- Directions for Submitting Audio or Video
- 1.5 Why Brainstorming Works Best Online
- 1.10 "How Group Dynamics Affect Decisions"
- 1.14 Expressing Opinions-Sentence Stems
- 1.20 Quizlet Vocabulary Practice: Product
- 1.6 Checkpoint: Brainstorming
- 1.8 Checkpoint: Giving Opinions in Brainstorming
- 1.11 Checkpoint: Group Dynamics
- 1.13 Checkpoint: Agreeing/Disagreeing In Meetings
- 1.19 Week 1 Test
- Product Perception
- 2.2 Survey Power/El poder de las encuestas
- 2.4 Writing Surveys That Get You Actionable Insights
- 2.7 Visually Communicate Data with Charts
- 2.11 Chart and Graph Interpretation
- 2.14 Graph and Chart Presentation
- 2.17 Week 2 Review
- 2.1 Weekly Goals and Advice from Instructors
- 2.3 Vocabulary Preview
- 2.5 Writing Survey Questions: a Useful Blog Post
- 2.9 Welcome to the Age of Experience
- BONUS: "5 Key Metrics for Measuring Brand Loyalty"
- 2.13 Perceptual Edge: Problems and Solutions for Graphs
- BONUS - Eight Tips for Writing Effective Survey Questions
- BONUS - "Customer loyalty: the (changing) reality of loyalty beyond retention"
- BONUS - "Writing Good Survey Questions: Tips and Advice"
- 2.20 Quizlet Vocabulary Practice: Product Perception
- 2.6 Checkpoint: Writing Effective Surveys
- 2.8 Checkpoint: Visual Communication - Charts
- 2.12 Checkpoint: Chart and Graph Interpretation
- 2.15 Checkpoint: Graph and Chart Presentation
- 2.19 Week 2 Test
- Promotion
- 3.2 BioDent Impressions/ Impresiones de BioDent
- 3.4 Perception in Visual Communication
- 3.6 Visual Communication Strategies
- 3.8 Concise Language for Social Media Marketing
- 3.11 Clever and Catchy with Caution
- 3.18 Week 3 Review
- 3.1 Weekly Goals and Advice from Instructors
- 3.3 Vocabulary Preview
- 3.5 "It's All Gooooooooood"
- 3.9 Excellent PowerPoint Examples
- 3.13 Nuts & Bolts ~ What is a Tagline?
- 3.15 Creating your Personal Tagline Worksheet
- 3.16 Creating Your Personal Tagline EXAMPLE Worksheet
- 3.20 Quizlet Vocabulary Practice: Promotion
- 3.7 Checkpoint: Visual Communication
- 3.10 Checkpoint: Concise Language for Social Media Marketing
- 3.12 Checkpoint: Clever and Catchy with Caution
- 3.19 Week 3 Test
- Persuasive Techniques
- 4.2 Hooray for Social Media Marketing/ ¡Hurra por el mercadeo en las redes sociales!
- 4.4 Cialdini's Principles of Influence - Part 1
- 4.7 Cialdini's Principles of Influence - Part 2
- 4.11 Power of One Word
- 4.15 Influential Language
- 4.18 Week 4 Review
- 4.1 Weekly Goals and Advice from Instructors
- 4.3 Vocabulary Preview
- 4.5 "Why?" It works!
- 4.9 Metaphor, A Persuasive Heavy Weight
- BONUS: Cialdini in His Own Words
- BONUS: Social Proof in Action
- 4.13 "How to Get People to Do Stuff: Nouns or Verbs?"
- 4.20 Quizlet Vocabulary Practice: Persuasive Techniques
- 4.8 Checkpoint: Principles of Influence
- 4.12 Checkpoint: Power of One Word
- 4.16 Checkpoint: Influential Language
- 4.19 Week 4 Test
- Pitch
- 5.2 Ready..Set..Pitch / ¡En sus marcas…listos…discursos!
- 5.4 Preparing your Presentation
- 5.8 Consultative Sales Presentations
- 5.15 Language for Sales Scripts
- 5.18 Impromptu Speaking/Elevator Pitch
- 5.25 Week 5 Review
- 5.1 Weekly Goals and Advice from Instructors
- 5.3 Vocabulary Preview
- 5.5 Kinesics: Body Language for the Presenter
- 5.6 Presenting in English: Strategies for the Non-Native Speaker
- BONUS: "The Consultative Sales Process"
- 5.11 Interpreting Body Language for Sales
- BONUS: "Killer Presentation Skills"
- 5.16 Tips for Sales Scripting
- 5.19 Elevator Pitch: Make it Memorable with 4 Techniques
- 5.21 Keep them Listening with Transition Words
- 5.22 "A Quick Guide to Writing Your Elevator Pitch: With Examples!"
- 5.24 Love it! Outstanding Example of an Elevator Pitch
- 5.26 Steps to Preparing a Good Elevator Pitch
- BONUS Excellent TEDTalk on Elevator Speech
- BONUS Asking and Answering Questions
- 5.29 Quizlet Vocabulary Practice: Pitch
- 5.7 Checkpoint: Presentation Strategies
- 5.10 Checkpoint: Consultative Sales Presentations
- 5.17 Checkpoint: Language for Sales Scripts
- 5.20 Checkpoint: Impromptu Speaking/Elevator Pitch
- 5.23 Useful Phrases and Transitions
- 5.28 Week 5 Test
- Review
- 6.2 Week 6 Review
- 6.4 References
- 6.3 FINAL TEST
Summary of User Reviews
This curso de inglés empresarial with a focus on marketing and sales received positive reviews from students. The course covers essential vocabulary and communication strategies for professionals in these fields.Key Aspect Users Liked About This Course
The course provides practical and relevant content for professionals in marketing and sales.Pros from User Reviews
- The course offers a good balance of theory and practical exercises.
- The instructor is engaging and knowledgeable.
- The course materials are well-organized and easy to follow.
- The course covers a wide range of topics related to business English.
- The course provides opportunities for students to practice their communication skills.
Cons from User Reviews
- Some students found the course to be too basic and not challenging enough.
- The course may not be suitable for beginners with no prior knowledge of English.
- The course may benefit from more interactive elements and group activities.
- The course may not cover enough advanced topics for experienced professionals.
- The course could benefit from more personalized feedback on student assignments.
Andrea Mürau HarawayTop Instructor
4.8 Raiting
Inglés Empresarial: el márketing y ventas
- 4.8
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If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. After taking this course, you will be able to:...
