Brief Introduction
Turbocharge your marketing! A Comprehensive Guide to Making Influencer Marketing Work for your BrandDescription
Why do brands such as Estee Lauder, Sprint, Nike, and H&M all work with Social Media Influencers as part of a comprehensive marketing strategy? Because it works! Influencer Marketing is a powerful--and often very inexpensive--tool to reach target customers and new markets. Find out how and why influencer marketing works and how to find and work with Influencers to turbocharge your business!
Course includes:
Influencer Marketing MASTERY, by DearMishudad
Introduction to Influencer Marketing
Why Influencer Marketing is an Essential Strategy for any Brand
Relationships, Social Proof & Positive Bias
Bypass Ad Blockers & Get Incredible Content + Word of Mouth
Developing your Marketing Strategy
Integrating Influencer Marketing into your Overall Marketing Strategy
Understanding the Influencer Landscape
Micro-Influencers, Middle-, Macro-, and Celebs
Influencer ROI
Fake Influencers
Finding the Best Influencer for Your Business
Influencer Tools & the S.R.T.2. Method
HACK: Finding Influencers with the Chasing the Hashtag Method I
Chasing the Hashtag Method II
Communicating with Influencers
“Outreach” and Why it’s the Wrong Strategy
How to Interview Influencers so you Make a Good Choice
Choosing an Influencer
Making Your Choice
Pitfalls to Avoid
Become an Influencer Marketing Expert
5 Things To Do to Prep your Brand for Influencer Marketing
Start Early & Do Long Term Planning
Integrating Influencer Marketing with Affiliate Marketing
How to Choose Your Platform & Empower Influencers to Work for You
Signing a Brand-Influencer Contract
8 Tips on What to Include in an Influencer Contract
Measuring Results and KPI (Key Performance Indicators)
KPIs and Commonly Used Metrics
Beyond KPIs: How to Use Your Instincts + Suggested Measurements
BONUS: Test Your Knowledge!
15 Question Quiz
Contract Template & Free Consultation
Requirements
- Requirements
- An interest in gaining practical and theoretical knowledge about social media, branding and integrated marketing
- Internet connection and access to popular social media platforms
Knowledge
- Develop your own long-term Influencer Marketing strategy
- Prepare your brand for successfully using Influencer and Social Media Marketing
- Identify types of Influencers and which is the best type for your business
- Find the 'best fit' Influencers for your brand
- Emply the 'Chasing the Hashtag' method to identify Influencers who will help you reach target customers
- Interview, select, and contract Influencers to work with your brand
- Communicate effectively with Influencers to clarify your goals
- Write an Influencer-Brand Contract
- Select the appropriate Influencer platform for your brand
- Create the infrastructure for a successful Influencer Campaign
- Measure Influencer KPIs and other performance metrics
NG Gordon
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