Brief Introduction
This course teaches how to put customer insights, like those from contextmapping, to work for innovation or marketing in your company.Description
The ultimate success of products and services depends on your ability to understand the wishes, motivations and experiences of your customers. Customer research (also called user research or design research), e.g., contextmapping, can supply user insights, but companies have difficulty in translating these insights into new propositions. This course is about getting them to work in your organization.
This professional education course is an advanced introduction for managers and consultants in design, innovation and marketing who would like to learn how qualitative user research can support their business.
The course is given by TU Delft’s leading scholars and experts in the field of industrial design, who developed the now world-standard “context mapping” method, in which user experience informs design and the creation of elegant solutions to complex problems.
It will equip you with an in-depth understanding of the value of qualitative user experience research; of the insights it can develop into the needs of users, and of how can these insights support design processes and product strategy.
The course structure is case-based and enables you to learn from real-world challenges of companies that utilize user research in their product or service design. In addition, the course includes practical assignments and discussions about cases within the community; and feedback given by peers and content experts. You will also have the opportunity to network and interact with other professionals who deal with the same challenges on a daily basis.
Upon successful completion of the course, you will earn a Certificate and 1.5 CEUs.
Knowledge
- The value of discovery-based qualitative user research
- Creating a plan of action to set up such research
- How to utilize the research and results to inform business decisions
- Strategies to share customer and user experience (UX) insights in your organization and use them in developing products and services
The Last Amazon FBA Course - [ 2021 ] Private Label Guide
- 4.6
-
![]()
![]()
![]()
![]()
![]()
** 53+ Hours! #1 Amazon FBA Course !** Million Dollar Amazon Seller Teaches Everything About How To Sell on Amazon FBA...
Data Science A-Z : Machine Learning with Python & R
- 4.1
-
![]()
![]()
![]()
![]()
![]()
By Data Scientist / IITian for Beginners . Data Science/Machine Learning with Python & R for beginners to advance Interested in the field of Data Science & Machine Learning?...
Alan Sharpe's 25-Hour Copywriting Masterclass with Coaching
- 4.6
-
![]()
![]()
![]()
![]()
![]()
Learn how to write top-paying copywriting assignments with wisdom, wit & helpful feedback from a top copywriter & coach This masterclass also gives you prompt, personal access to me....
Customer Insights: Quantitative Techniques
- 4
-
![]()
![]()
![]()
![]()
![]()
This course will highlight the potential of quantitative marketing research for assessing new product opportunities. Learners will hear an in-depth interview with one of the leading U....
