Course Summary
This course is designed to help aspiring entrepreneurs generate and evaluate business ideas. You will learn how to identify and evaluate opportunities, and create and develop a startup idea.Key Learning Points
- Learn how to identify and evaluate business opportunities
- Understand the process of creating and developing a startup idea
- Gain insights on how to pitch your startup idea to potential investors
Related Topics for further study
- Startup ideation
- Business opportunity evaluation
- Pitching startups to investors
- Entrepreneurial mindset
- Innovation
Learning Outcomes
- Identify and evaluate business opportunities
- Develop a startup idea
- Pitch a startup idea to potential investors
Prerequisites or good to have knowledge before taking this course
- Interest in entrepreneurship
- Basic knowledge of business concepts
Course Difficulty Level
BeginnerCourse Format
- Online
- Self-paced
Similar Courses
- Entrepreneurship: From Idea to Launch
- The Lean Startup
- Startup Growth Strategies
Related Education Paths
Related Books
Description
Starting a new business begins with an idea that needs to evolve through experimentation, iteration and interactions with people. This course is for existing and potential entrepreneurs who are looking for guidance and support to make their ‘great idea’ a reality. In addition to reviewing the basic principles of entrepreneurship, this course guides you through the process of actively validating your idea in the market. We encourage you to identify and communicate good opportunities and to create and capture value from these opportunities. By working through the course and completing the activities you’ll learn how to get feedback that systematically tests different parts of your business idea. You will learn how to do this through interacting with potential customers, suppliers, partners and investors outside the course. Along the way, you will also become more confident in pitching your idea. By the end of the course you should have a validated business idea that you can start right away.
Outline
- How can you learn entrepreneurship?
- Video: Introduction to the Course and Entrepreneurship (3 min)
- Video: How will your business idea evolve? The Lean Startup Method
- About this course
- Reading: Introduction to Entrepreneurship
- Activity: The Lean Startup Method and Business Model Canvas
- Reading: Mentors, who needs them?
- How is your idea valuable?
- Video: How is your idea valuable?
- Strategy Canvas: Mapping how you are different
- Creating your first Persona and Customer Journey Map
- Building a Minimum Viable Product (MVP)
- Measuring and Learning from your MVP
- How will you reach more customers?
- Video: How will you reach more customers?
- Growing your business: Segmenting and targeting your niches
- Partners and resources
- How profitable is your idea?
- Video: How profitable is your idea?
- Income Statements
- Forecasts and models
- Metrics
- Is investment capital right for you?
- Video: Is investment capital right for you?
- How will you finance your startup's growth?
- Valuations
- How will you pitch your idea?
- Video: How will you pitch your idea?
- Watch UNSW students pitch 'crumplemap'
- Pitch structure: What key ingredients do you need?
- Activity: Example pitch decks - Learning from the greats (& not so greats)
- Contextualising and delivering your pitch
- Activity: Example pitches - Learning from the greats (& not so greats)
- Activity: Developing your pitch
Summary of User Reviews
The Startup Idea course on Coursera has received positive reviews from users who found it to be informative and engaging. Many users appreciated the practical approach to developing a startup idea.Key Aspect Users Liked About This Course
Practical approach to developing a startup ideaPros from User Reviews
- Great course for beginners who want to learn the basics of developing a startup idea
- Instructors provide clear and concise explanations of various concepts
- Course content is well-structured and easy to follow
- Real-world examples and case studies help to reinforce the concepts taught
- Provides practical tools and techniques for developing a startup idea
Cons from User Reviews
- Some users found the course to be too basic and not suitable for those with prior experience in developing startup ideas
- Limited interaction with instructors and other students
- Some users felt that the course could have been more challenging
Allya Koesoema
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