How to Create the Perfect Digital Marketing Strategy
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Brief Introduction
Developing Digital Marketing Strategies for Growth and Competitive AdvantageDescription
This course is designed to help you craft the perfect digital marketing strategy for your business. You will learn how to capitalise on various digital marketing channels using different tactics that help your business grow and evolve.
We’ll guide you through all the steps of creating a marketing strategy from conducting market research and competitor analysis, to identifying key digital marketing channels and implementing campaigns.
You will be guided through the basics of building a marketing strategy geared towards business growth. Using research tools and frameworks including, The 9p's of the Marketing Mix, SOSTAC, PESTLE Analysis, Porters Five Forces and SWOT Analysis. analytic tools and practical methods you will be able to effectively plan and execute a strategy to give your business a competitive edge within your industry.
We’ll also teach you how to achieve specific business goals through digital marketing and discover ways to monitor and improve campaigns. You will learn about marketing best practice and be able to apply the skills you’ve learnt to current and new digital marketing strategies.
Ultimately, you will leave this course with a clear framework for developing a coherent plan for your digital marketing and know how to effectively integrate digital activity into your wider comms plans.
Requirements
- Requirements
- No prior knowledge required
Stacey Bevan
4 Raiting
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