Course Summary
This course teaches students the essential skills needed to manage a hotel effectively. It covers topics such as revenue management, marketing, and customer service.Key Learning Points
- Learn how to maximize revenue and profitability through effective management strategies
- Understand the importance of excellent customer service and how to provide it
- Explore marketing techniques and strategies specific to the hotel industry
Related Topics for further study
Learning Outcomes
- Develop a comprehensive understanding of hotel management principles
- Gain practical skills in revenue management, marketing, and customer service
- Apply effective leadership strategies to manage a successful hotel
Prerequisites or good to have knowledge before taking this course
- Basic understanding of the hotel industry
- Proficiency in English
Course Difficulty Level
IntermediateCourse Format
- Self-paced
- Online
Similar Courses
- Hospitality Sales and Marketing
- Restaurant Management
Related Education Paths
- Certified Hotel Administrator
- Certified Revenue Management Executive
- Certified Hospitality Marketing Executive
Notable People in This Field
- Anthony Melchiorri
- Karen Johnson
Related Books
Description
In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner.
Outline
- Situational analysis
- Introduction to the capstone project: Peter O'Connor
- Situational Analysis: Peter O'Connor
- First Interview with Greg Sayer, Owner of the hotel
- Interview with Gabriella Bidewell, General Manager
- Discussion between Sally Smith and Fred Adam, Revenue Mangers
- Set up by Peter O'Connor and reaction from the owner of the hotel about this analysis
- Hotel de l'étoile income statement
- Hotel de l'étoile Distribution Report
- Hotel de l'Etoile market segmentation report
- Smith Travel Research Report: Trend report
- Hotel location map
- Questionning the brand?
- Reaction of the owner about your analysis of the brand and presentation of the possible options by Peter O'Connor
- Recommendations to the board Family
- Implement your idea operationally:Peter O'Connor
- Implementation of the strategy
- 11. Wrap up: Peter O'Connor
Summary of User Reviews
Read reviews of Hotel Management Project on Coursera. Users praise the course for its practical and applicable knowledge. Overall, users highly recommend this course.Key Aspect Users Liked About This Course
Users appreciate the practical knowledge gained from the course.Pros from User Reviews
- Practical and applicable knowledge
- Great for those interested in hotel management
- Easy to follow and understand
- Engaging and interactive course materials
- Good value for the price
Cons from User Reviews
- Some users found the course to be too basic
- Lack of in-depth analysis
- Limited interaction with instructors
- No hands-on experience provided
- May not be suitable for experienced professionals
Peter O'Connor
4.6 Raiting
Hôtel “De l'étoile” - a hotel in crisis?
- 4.6
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Actual data of the distribution performance, revenue management tactics, financial situation will be provided by the hotel partner. Situational analysis Introduction to the capstone project: Peter O'Connor...
