Course Summary
Explore how culture influences human behavior and learn how to apply this knowledge in various fields with this course on Cultural Psychology and Globalization.Key Learning Points
- Understand how culture shapes our beliefs, emotions, and behaviors
- Identify cultural differences and similarities across the world
- Explore the impact of globalization on culture and psychology
Related Topics for further study
Learning Outcomes
- Understand how culture influences human behavior
- Apply cultural psychology knowledge in various fields
- Develop cross-cultural communication skills
Prerequisites or good to have knowledge before taking this course
- Basic knowledge of psychology
- Interest in cultural studies
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
Similar Courses
- Cross-Cultural Psychology
- Intercultural Communication and Conflict Resolution
Related Education Paths
Notable People in This Field
- Cultural Anthropologist
- Anthropologist
Related Books
Description
Globalization has brought dramatic changes to the marketplace. A proliferation of global brands brings diverse cultures to a consumer population that is also culturally diverse. This course enables students to understand how globalization changes consumers at a psychological level and provides tools for infusing brands with cultural meaning that can resonate with global consumers. The focus is on understanding that culture exists in the mind as well as in the environment, and that globalization creates multi-cultural spaces in contemporary societies. Consumers can use the cultural meaning of a brand to build their identities or reject the brand’s cultural meaning.
Outline
- Globalization, Culture & Brands
- Welcome to Global Impact: Cultural Psychology
- Know More about Professor Torelli
- Learn on Your Terms
- Lesson 1-1 Module 1 Overview
- Lesson 1-2 Globalization and the Forces Shaping Consumer Behavior
- Lesson 1-3 What is Culture?
- Lesson 1-4 Where Does Culture Exist or Manifest Itself?
- Lesson 1-5 Iconic Brands and Cultural Equity
- Like this course? Learn more with the iMBA! (Optional)
- Syllabus
- Glossary
- Brand Descriptions
- About the Discussion Forums
- Learn More About Flexible Learning Paths
- Updating Your Profile
- Module 1 Overview
- Module 1 Readings
- Orientation Quiz
- Globalization, Culture & Brands: Quiz
- Cultural Mindsets and Assimilation to a Cultural Framework
- Lesson 2-1 Module 2 Overview
- Lesson 2-2 Culture as a Knowledge Structure
- Lesson 2-3 Multi-cultural Mindsets
- Lesson 2-4 Biculturalism & Frame Switching
- Lesson 2-5 Assimilation to a Cultural Frame
- Module 2 Overview
- Module 2 Readings
- Cultural Mindsets and Assimilation to a Cultural Framework: Quiz
- Culture Mixing and Its Consequences
- Lesson 3-1 Module 2 Overview
- Lesson 3-2 What Is Culture Mixing?
- Lesson 3-3 How Do People Respond to Culture Mixing? – Cognitive Reactions
- Lesson 3-4 How do People Respond to Culture Mixing Evaluative Responses
- Lesson 3-5 Culture Mixing and its Consequences- Factors that Affect Evaluative Responses to Culture Mixing
- Module 3 Overview
- Module 3 Readings
- Module 3 Quiz
- Focusing on Culture to Build Iconic Brands
- Lesson 4-1 Module 4 Overview
- Lesson 4-2 How Iconic Is the Brand? – The Cultural Audit
- Lesson 4-3 Developing a Cultural Positioning
- Lesson 4-4 Marketing Programs to Build Cultural Equity
- Gies Online Programs
- Module 4 Overview
- Module 4 Readings
- Congratulations!
- Get Your Course Certificate
- Culture Mixing and Its Consequences: Quiz
Summary of User Reviews
Discover how culture influences human behavior and the impact of globalization on cultural psychology. Many users found this course to be informative and engaging in understanding the complex relationship between culture and psychology.Key Aspect Users Liked About This Course
The course provides a comprehensive understanding of the impact of culture on human behavior and the role of globalization in shaping cultural psychology.Pros from User Reviews
- The course content is well-structured and easy to follow.
- The instructors are knowledgeable and engaging.
- The course provides practical examples and case studies to enhance learning.
- The course offers a global perspective on cultural psychology.
Cons from User Reviews
- The course may be too basic for those who already have a background in psychology.
- The course can be time-consuming and requires a significant amount of effort.
- The course lacks interactivity and opportunities for hands-on activities.
- The course may be too theoretical and not applicable to real-world situations.
Carlos J. Torelli
4.7 Raiting
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