Brief Introduction
What is digital marketing and why is it so valuable to businesses in today’s world? Find out with Coventry University Online.Course Summary
Learn the basics of digital marketing in this course, covering topics like SEO, social media, and email marketing.Key Learning Points
- Understand the importance of a strong digital presence for businesses
- Learn about different digital marketing channels and how to use them effectively
- Develop a basic digital marketing strategy for your own business or brand
Related Topics for further study
Learning Outcomes
- Develop a basic understanding of digital marketing channels and their uses
- Create a basic digital marketing strategy for a business or brand
- Understand the importance of measuring digital marketing success and how to do so
Prerequisites or good to have knowledge before taking this course
- No prior digital marketing experience required
- Access to a computer and internet connection
Course Difficulty Level
BeginnerCourse Format
- Online self-paced course
- Video lectures
- Interactive quizzes and activities
Similar Courses
- Digital Marketing Fundamentals
- Digital Marketing Strategy
- Social Media Marketing
Related Education Paths
- Google Ads Certification
- Hubspot Inbound Marketing Certification
- Hootsuite Social Marketing Certification
Related Books
Requirements
- This course is designed for anyone interested in learning more about the value of digital marketing. It may be of particular interest to business managers with a professional or personal interest in managing and implementing digital marketing that contributes to the success of their organisation. The course is suitable for those with a background in business (corporate or private) or those with relevant work experience. Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.
Knowledge
- Defining digital marketing, its key digital channels and various presencesUnderstanding digital marketing environment from macro and micro perspectivesThe online consumers: the impact of digital technology on consumer behaviourThe value and challenges of digital marketing for business development
Summary of User Reviews
Read reviews of Beginning Your Digital Marketing Journey from FutureLearn. Discover what learners have to say about this course and find out if it is the right one for you.Key Aspect Users Liked About This Course
Many users found the course to be comprehensive and informative.Pros from User Reviews
- Comprehensive and informative content
- Great for beginners
- Engaging and interactive
- Well-structured and easy to follow
Cons from User Reviews
- Some users felt the course was too basic
- Limited practical exercises
- Not suitable for advanced learners
- Some technical issues with the platform
- Lack of personalized feedback
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