Fundraising Success: Creating an Annual Marketing Campaign
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Brief Introduction
Your Complete Guide to Ensure Your Marketing Campaign Supports Your Fundraising EffortsDescription
Creating a marketing and communications plan to engage your donors, volunteers, partners and clients.
Harness the mission of your organization. Communicate its impact. Create a call to action. Start by determining where you are. Then decide where you want to go. Finally set a map for getting there.
This course will help you craft a marketing and communications plan that you can use all year long, tailored to your organizational goals, size of your team and scalable to your needs. Many nonprofits know what they want to say, but don’t know how to best reach their intended audience and provide opportunities for engagement. This course provides you with tools and resources to help you create impactful messaging, outline how your audience is best communicated with, and actionable activities to support your overall organization marketing and communication objectives. You will receive guidance on how to create your own plan and implement it!
Nonprofit teams that include marketing professionals or a one-person department, regardless of experience, will benefit from the comfortable discussion style with over 2.5 hours of video lectures, Merrill Stewart, and Louanne Saraga Walters. You’ll become part of the discussion as you determine how you want to communicate your organization’s brand, unique factors and impactful purpose with a comprehensive marketing and communications plan.
Requirements
- Requirements
- While not necessary, it is helpful to have a copy of any marketing or communications material you are currently using with you as you work through this course.
- An understanding of “who is your audience?”
- You will need a desire to improve how your organization communicates to its constituents, value the importance of a consistent and cohesive message and a willingness to invest the time in creating a creative but actionable marketing and communications plan.
Louanne Saraga Walters, MS HNFM
4.1 Raiting
How to Write a Sponsorship Proposal That Earns - 2020 Update
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NEW module for webinars, digital events, virtual conferences and more! Proven methods for securing massive sponsorships. New for 2020: Virtual Events and Webinar Sponsorship Learning Module...
Fundraising Success: Creating an Annual Marketing Campaign
- 4.1
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Your Complete Guide to Ensure Your Marketing Campaign Supports Your Fundraising Efforts Creating a marketing and communications plan to engage your donors, volunteers, partners and clients....
