Fundamentos de Vendas e Marketing com o 10,000 Women da Goldman Sachs

  • 4.9
Approx. 4 hours to complete

Course Summary

This course aims to empower women entrepreneurs by providing them with the skills and knowledge needed to grow their businesses. It covers topics such as financial management, marketing, and leadership.

Key Learning Points

  • Learn how to create a successful business plan
  • Develop financial management skills
  • Understand marketing strategies for small businesses

Job Positions & Salaries of people who have taken this course might have

  • Small Business Owner
    • USA: $71,000
    • India: ₹5,00,000
    • Spain: €45,000
  • Entrepreneurial Consultant
    • USA: $84,000
    • India: ₹6,00,000
    • Spain: €54,000
  • Business Development Manager
    • USA: $96,000
    • India: ₹7,00,000
    • Spain: €63,000

Related Topics for further study


Learning Outcomes

  • Develop a successful business plan
  • Gain financial management skills
  • Understand effective marketing strategies for small businesses

Prerequisites or good to have knowledge before taking this course

  • Basic understanding of business principles
  • Willingness to learn and apply practical skills

Course Difficulty Level

Intermediate

Course Format

  • Online
  • Self-paced

Similar Courses

  • Entrepreneurship in Emerging Economies
  • Social Entrepreneurship
  • Small Business Management

Related Education Paths


Notable People in This Field

  • Sallie Krawcheck
  • Tory Burch
  • Melinda Gates

Related Books

Description

Este curso online gratuito é um dos 10 cursos disponíveis na coleção 10,000 Women da Goldman Sachs, projetado para empreendedoras prontas para levar seus negócios para o próximo nível.

Knowledge

  • Fortalecer sua marca comercial e definir metas e estratégias de marketing claras.
  • Explorar várias ferramentas de marketing digital que você pode usar para alcançar seus segmentos de clientes.
  • Refinar o processo de vendas e medir o sucesso das vendas.
  • Identificar métricas apropriadas para medir a eficiência da marca, do marketing e das vendas.

Outline

  • Fundamentos de Vendas e Marketing com o 10,000 Women da Goldman Sachs
  • Boas-vindas
  • Identificando as ferramentas de marketing certas para o seu negócio
  • Introdução ao processo de vendas
  • Compreendendo a função dos pacotes de análise
  • Introdução
  • Desenvolvimento de marketing e vendas para o crescimento
  • Metas e objetivos de marketing
  • Identificando metas e objetivos estratégicos para sua empresa (Exercício 1)
  • Branding
  • Identificação de uma marca forte
  • Analisando sua marca
  • Desenvolvimento de produtos/serviços
  • Alcance
  • Planejamento de marketing eficaz
  • Análise de ferramentas de marketing digital e práticas recomendadas
  • Seleção de ferramentas para ajudá-la a atingir seus objetivos
  • Vendas
  • Planejamento e analisando as vendas com o Funil de Vendas (Exercício 5)
  • Planejamento estratégico para suas atividades de vendas
  • Usando análises em seu marketing e vendas
  • Recursos típicos de uma plataforma de lógica analítica
  • Avaliando suas atividades de marketing e vendas
  • Selecionando as métricas certas para sua oportunidade de crescimento
  • Analisando seu Gráfico de Vendas e Marketing Estratégico (Exercício 7)
  • Registrando seu progresso
  • Parabéns
  • Avançando para o próximo curso no 10,000 Women
  • Avaliação de final de curso

Summary of User Reviews

The 10K Women: Business & Management course on Coursera is a must-try for anyone looking to improve their business skills. Many users have found the course to be comprehensive and engaging, with a great mix of theory and practical applications.

Key Aspect Users Liked About This Course

Real-world examples and case studies

Pros from User Reviews

  • In-depth coverage of various business topics
  • Accessible and engaging content
  • Real-world examples and case studies
  • Flexible schedule
  • Expert instructors

Cons from User Reviews

  • Some users found the content to be too basic
  • The course may not be suitable for advanced business professionals
  • Limited interaction with instructors or peers
  • Not all topics may be relevant to every learner
  • Some technical issues reported with the platform
Portuguese (Brazilian)
Available now
Approx. 4 hours to complete
Edward David, Sarah Underwood, Geetha Krishnan, Mori Taheripour, Michael Fetters, Anne Donnellon, Goldman Sachs 10,000 Women
Goldman Sachs
Coursera

Instructor

Edward David

  • 4.9 Raiting
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