Course Summary
This course teaches the fundamentals of entrepreneurship, including idea generation, market analysis, business planning, and financing. Students will also learn about the different types of entrepreneurs and their characteristics.Key Learning Points
- Learn how to generate and evaluate business ideas
- Understand market analysis and customer segmentation
- Develop a business plan and pitch it to investors
- Explore different financing options for startups
Related Topics for further study
Learning Outcomes
- Develop a business idea and evaluate its feasibility
- Create a business plan and pitch it to potential investors
- Understand the different financing options available for startups
Prerequisites or good to have knowledge before taking this course
- No prior knowledge or experience required
- Basic understanding of business concepts recommended
Course Difficulty Level
BeginnerCourse Format
- Online
- Self-paced
- Video lectures
- Assignments
- Quizzes
Similar Courses
- Introduction to Entrepreneurship
- Entrepreneurship in Emerging Economies
Related Education Paths
Notable People in This Field
- Elon Musk
- Gary Vaynerchuk
Related Books
Description
An entrepreneur is someone who is always on the lookout for problems that can be turned into opportunities and finds creative ways to leverage limited resources to reach their goals. In this course, learners will be introduced to the fundamental concepts, theories, and frameworks of entrepreneurship and learn how to apply them within the context of the world's largest market: China. Through cases, articles, and experiential learning, learners will gain expertise in how to identify and evaluate opportunities; interpret, analyze, and build financial models to enable high-growth ventures; practice living life as an entrepreneurial leader; and create a new product or service for the Chinese market.
Outline
- Module 0: Course Preliminaries
- Welcome to Doing Business in China
- Entering the China Market
- Acknowledgement
- Copyright and eLearning Guidance at CUHK
- Course Overview
- Learn from the Expert Interviews
- Module 1: What Is Entrepreneurship?
- 1.1 Corporate Vs Startup
- 1.2 What Is Stopping People From Being Entrepreneurial?
- 1.3 Entrepreneurs Vs Professionals
- 1.4 Why Do People Become Entrepreneurs?
- 1.5 What Are The Challenges China Entrepreneurs Face
- 1.6 Intrapreneurs And Entrepreneurs
- Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)
- Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)
- Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)
- Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)
- Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)
- Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)
- Dr Alex Li, CEO & Founder of BizCONLINE
- Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)
- Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)
- Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)
- Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)
- Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)
- Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)
- Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)
- Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)
- Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)
- Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)
- Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)
- Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)
- Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)
- Week 1 Quiz: Intrapreneurs Vs Entrepreneurs
- Module 2a. Innovation And Creativity
- 2a.1 Creativity
- 2a.2 Disruptive Business Model
- 2a.3 Identify An Opportunity
- Dr Alex Li, CEO & Founder of BizCONLINE
- Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)
- Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)
- Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)
- Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)
- Module 2b. Market Validation
- 2b.1 Can You Capture The Opportunity?
- 2b.2 How Big Is Your Market?
- 2b.3 Prioritising The Ideas
- 2b.4 Market Validation Before Launching Your Product
- 2b.5 Your Business Positioning
- Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)
- Week 2 Quiz: Market positioning
- Module 3. Business Plan
- 3.1 Business Plan - What is it?
- 3.2 Determine The Objectives
- 3.3 Choose The Right Format
- 3.4 Business Model
- 3.5 What Else Should We Include?
- Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)
- Dr Alex Li, CEO & Founder of BizCONLINE
- Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)
- Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)
- Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)
- Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)
- Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)
- Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)
- Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)
- Module 4. Startup Financing
- 4.1 Stages of Fund Raising
- 4.2 From Pitch to Hitch – What’s on the Investor’s Mind?
- 4.3 Startup Valuation
- 4.4 Mode of Investment
- 4.5 Shareholder's Agreement
- 4.6 Investor Incentives
- 4.7 Potential Return for Investors
- 4.8 Investment Requirement
- 4.9 Financial Analysis (From Investors' Perspective) - Return
- 4.10 Financial Analysis (From Investors’ perspective) - Operation Parameters
- Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)
- Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)
- Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)
- Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)
- Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)
- Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)
- Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)
- Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)
- Dr Alex Li, CEO & Founder of BizCONLINE
- Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)
- Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)
- Supplementary Materials
- Full Interview with Dr Alex Li, CEO & Founder of BizCONLINE
- Full Interview with Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)
- Full Interview with Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)
- Full Interview with Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)
- Full Interview with Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)
- Full Interview with Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)
Prof. Dominic Chan
4.8 Raiting
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