Course Summary
This course teaches you how to create and manage media in the digital world. You will learn about the different types of media, how to use them effectively, and how to analyze and measure their impact.Key Learning Points
- Explore the different types of media and how to create and manage them
- Learn how to use media effectively for communication and marketing
- Understand how to analyze and measure the impact of media
Job Positions & Salaries of people who have taken this course might have
- Social Media Manager
- USA: $50,000 - $80,000
- India: ₹3,00,000 - ₹6,00,000
- Spain: €25,000 - €35,000
- Content Creator
- USA: $40,000 - $70,000
- India: ₹2,50,000 - ₹5,00,000
- Spain: €20,000 - €30,000
- Digital Marketing Specialist
- USA: $50,000 - $90,000
- India: ₹3,50,000 - ₹7,00,000
- Spain: €30,000 - €40,000
Related Topics for further study
Learning Outcomes
- Ability to create and manage different types of media
- Understanding of effective communication and marketing techniques
- Proficiency in analyzing and measuring media impact
Prerequisites or good to have knowledge before taking this course
- Basic computer skills
- Access to internet
Course Difficulty Level
BeginnerCourse Format
- Online
- Self-paced
Similar Courses
- Content Marketing
- Digital Advertising
Related Books
Description
Welcome to English for Media Literacy, a course created by the University of Pennsylvania, and funded by the U.S. Department of State Bureau of Educational and Cultural Affairs, Office of English Language Programs.
Outline
- Unit 1: Introduction to Media Literacy
- Course Overview: Introduction to Media Literacy
- Course Overview: Topics, Assessments, Games & Activities
- Media is Everywhere
- Listening: Interview with William Cowen...
- Language Focus: Previewing Texts
- Unlockable Achievement 1
- What is Media Literacy?
- Part 1: How Can we Analyze Media Messages?
- Unlockable Achievement 2
- Part 2: How Can we Analyze Media Messages?
- Language Focus: Skimming and Scanning
- Online Learning Opportunities to Extend Your Skills
- Overview of the Unit
- BASIC: Can you Separate Fact from Fiction?
- ADVANCED: Can you Separate Fact from Fiction?
- BASIC: Debate over Free Press in Ukraine Suffers from Old Stereotypes
- ADVANCED: Debate over Free Press in Ukraine Suffers from Old Stereotypes
- Game: Unit 1 Vocabulary Flashcards
- Supplemental Reading: More to it! Media Literacy
- Supplemental Reading: Make up your Own Mind. These Mobile News Apps Can Help.
- Check Your Understanding: William Cowen Interview
- Game 1: Preview the Text
- Unit 1 Assessment 1: Self-Assessment of Media Literacy Skills
- Value Affirmation Activity
- Check Your Understanding: "Can you Separate Fact from Fiction?"
- Check Your Understanding: "Debate over Free Press in Ukraine Suffers from Old Stereotypes"
- Game 2: Skimming and Scanning
- Game 3: Vocabulary Practice
- Check Your Understanding: "More to it! Media Literacy"
- Game: Review Previewing a Text
- Check Your Understanding: "Make up your Own Mind. These Mobile News Apps Can Help."
- Game: Review Skimming and Scanning
- Unit 2: Types of Media: Traditional vs. Social
- What is Traditional Media?
- What is Social Media?
- Unlockable Achievement 3
- Language Focus - Comparative Adjectives
- Overcoming Bias: The Power of Social Media
- Using Social Media to Support Causes
- Language Focus - Reductions
- Part 1: The Reliability of Social Media (Editing/Doctoring Content)
- Unlockable Achievement 4
- Part 2: The Reliability of Social Media (Credibility)
- The Language of New Media
- Overview of the Unit
- Study Finds Most Americans Get News from Social Media
- BASIC: 5 Ways Social Media Helps Syrian Refugees
- ADVANCED: 5 Ways Social Media Helps Syrian Refugees
- Real or Not? Snowboarder's Video in Question
- Game: Unit 2 Vocabulary Flashcards
- EU Piles Pressure on Social Media Over Fake News
- Supplemental Reading: The Town that Runs on Twitter
- Supplemental Reading: It's about How you Communicate your Message
- Game 1: Categorize each Media Example with Its Type (Traditional or Social)
- Check Your Understanding: "Study Finds Most Americans Get News from Social Media"
- Game 2: Replace the Adjective with a Comparative Form
- Check Your Understanding: "5 Ways Social Media Helps Syrian Refugees"
- Game 3: Choose the Correct Reduced Form
- Check Your Understanding: "Real or Not? Snowboarder's Video in Question"
- Game 4: Vocabulary Review: Fill in the Blank
- Check Your Understanding: "The Town that Runs on Twitter"
- Game: Grammar Practice - Reductions
- Check Your Understanding: "It's about How you Communicate your Message"
- Game: Identify the Positive Aspects of Social Media from the Sentence Bank
- Unit 3: Advertising
- What is Advertising?
- Thinking Critically about Advertisements
- How do Advertisers Target Audiences?
- Listening: Interview with Nancy Bollinger
- Unlockable Achievement 5
- Language Focus - Order of Adjectives
- Features of a Print Advertisement
- Features of Radio and Television Advertisements
- Language Focus - Intensifiers (Normal vs. Strong Adjectives)
- Using the Internet to Advertise
- Analyzing Advertisements
- Sample Analysis of an Advertisement
- Unlockable Achievement 6
- Unlockable Achievement 7
- Overview of the Unit
- AI Cameras Aim to Guess Shopper’s Age, Sex and Mood
- BASIC: Internet Ads Outpace Print for First Time
- ADVANCED: Internet Ads Outpace Print for First Time
- Nielsen's, Sina Weibo Team Up for Closer Look at Chinese Social Media
- Written Assessment Instructions & Model Answer
- Game: Unit 3 Vocabulary Flashcards
- Digital Ads, Social Media Hide Political Campaign Messaging
- New TV Advertisements Shock Viewers
- Check Your Understanding: Interview with Nancy Bollinger
- Check Your Understanding: "AI Cameras Aim to Guess Shopper’s Age, Sex and Mood"
- Game 1: Match the Target Audience with the Product
- Game 2: Put the Adjectives in the Correct Order
- Unit 3 Assessment 1: Advertising, thinking critically about ads, and targeting audiences
- Game 3: Choose the Correct Intensifier
- Check Your Understanding: "Internet Ads Outpace Print for First Time"
- Bonus Game: Intensifier Use
- Check Your Understanding: "New TV Advertisements Shock Viewers"
- Bias in the Media
- How Are Media Messages Created and Shared?
- What is Media Bias?
- Unlockable Achievement 8
- PART 1: Language Focus- Expressing Opinions using Modals (should, must, could, might)
- PART 2: Language Focus- Expressing Opinions using Modals (should, must, could, might)
- Bias by Omission
- Unlockable Achievement 9
- Bias by Placement
- Language Focus - Connotation vs. Denotation
- Bias by Spin
- Overcoming Bias
- Overview for Unit 4 Assessment 2 & Sample Bias Analysis
- Unlockable Achievement 10
- Overview of the Unit
- BASIC: For the Press, Elections are a Test of Accountability
- ADVANCED: For the Press, Elections are a Test of Accountability
- Are Facebook’s Trending Topics Unfair?
- Instructions for Peer-reviewed Unit 4 Written Assessment 2
- Game: Unit 4 Vocabulary Flashcards
- Supplemental Reading: Are Biased Sources Replacing Standard News Networks in America?
- Facebook Checks Its Bias
- Check Your Understanding: "For the Press, Elections are a Test of Accountability"
- Game 1: Choose the Correct Modal
- Check Your Understanding: "Are Facebook’s Trending Topics Unfair?"
- Game 2: Denotations and Connotations
- Game 3: Identifying Negative Connotations
- Check Your Understanding: "Are Biased Sources Replacing News Networks?"
- Game: Bias by Omission, Placement, or Spin?
- Game: Positive/Neutral and Negative Connotations
- Diversity and the Media
- What is Diversity?
- Why is it Important for the Media to be Diverse?
- Unlockable Achievement 11
- Language Focus: Using Negatives (not, no, never, hardly ever)
- Race and Ethnicity in the Media
- Culture in the Media
- Women in the Media
- Unlockable Achievement 12
- Language Focus: Transitions
- Diversity and Identity
- Course Conclusion
- Overview of the Unit
- BASIC: Minorities See Improvement, Demand More Diversity on US Television
- ADVANCED: Minorities See Improvement, Demand more Diversity on US Television
- Study Examines Racial Bias in US Sports Reporting
- Report: Americans Know Little about Native Americans
- UN to Advertisers: Go Beyond the Female Stereotypes
- BASIC: Social Media Highlights Sexism in Olympics Coverage
- ADVANCED: Social Media Highlights Sexism in Olympics Coverage
- Rising Number of Chinese, Asian Faces in Hollywood
- Game: Unit 5 Vocabulary Flashcards
- Supplemental Reading: Women Journalists Keep the News Coming
- Supplemental Reading: Giving Voice to Sesame Street's First Afghan Muppet
- Check Your Understanding: "Minorities See Improvement, Demand more Diversity on US Television"
- Game 1: Choose the Correct Negative for the Sentence
- Unit 5 Assessment 1: True or False: Media Diversity
- Check Your Understanding: "Study Examines Racial Bias in US Sports Reporting"
- Check Your Understanding: "Report: Americans Know Little about Native Americans"
- Checking Your Understanding: "UN to Advertisers: Go Beyond the Female Stereotypes"
- Check Your Understanding: "Social Media Highlights Sexism in Olympics Coverage"
- Game 2: Choose the Correct Transition
- Checking Your Understanding: "Rising Number of Chinese, Asian Faces in Hollywood"
- Game 3: Vocabulary Review
- Check Your Understanding: "Women Journalists Keep the News Coming"
- Check Your Understanding: "Giving Voice to Sesame Street's First Afghan Muppet"
- Game: Review: Transitions in a Text
Summary of User Reviews
The Media course on Coursera has received positive reviews from many users. The course covers a range of topics related to media, including journalism, advertising, and social media. Many users found the course to be informative and engaging, with practical assignments that helped them develop skills in media analysis and production. One key aspect that users appreciated was the variety of resources available, including video lectures, readings, and interactive quizzes.Pros from User Reviews
- Informative and engaging course content
- Practical assignments that help develop media skills
- Variety of resources available, including video lectures, readings, and quizzes
Cons from User Reviews
- Some users found the course to be too basic
- Course content may be repetitive for those with prior media experience
- Limited interaction with instructors and other students
- Some technical issues reported with the platform
- Course may not be suitable for those looking for in-depth analysis of specific media topics
Lauren Fiori
4.9 Raiting
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