Engaging in Persuasive and Credible Communication
- 4.6
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Approx. 9 hours to complete
Course Summary
Learn how to use persuasive communication to become a more effective communicator with this course. Discover the psychology of persuasion and how to apply it to your personal and professional life.Key Learning Points
- Understand the psychology of persuasion and how it works
- Develop persuasive messages that resonate with your audience
- Learn how to use storytelling and emotion to enhance your persuasive communication
Job Positions & Salaries of people who have taken this course might have
- USA: $65,000 - $130,000
- India: INR 6,00,000 - INR 12,00,000
- Spain: €30,000 - €60,000
- USA: $65,000 - $130,000
- India: INR 6,00,000 - INR 12,00,000
- Spain: €30,000 - €60,000
- USA: $45,000 - $85,000
- India: INR 3,50,000 - INR 8,50,000
- Spain: €20,000 - €35,000
- USA: $65,000 - $130,000
- India: INR 6,00,000 - INR 12,00,000
- Spain: €30,000 - €60,000
- USA: $45,000 - $85,000
- India: INR 3,50,000 - INR 8,50,000
- Spain: €20,000 - €35,000
- USA: $40,000 - $70,000
- India: INR 2,50,000 - INR 5,00,000
- Spain: €18,000 - €30,000
Related Topics for further study
Learning Outcomes
- Develop an understanding of the psychology of persuasion
- Create persuasive messages that resonate with your audience
- Use storytelling and emotion to enhance your persuasive communication
Prerequisites or good to have knowledge before taking this course
- Basic understanding of communication principles
- Willingness to learn and practice persuasive communication techniques
Course Difficulty Level
IntermediateCourse Format
- Online self-paced course
- Video lectures
- Interactive exercises
Similar Courses
- Communication Skills for Persuasion
- Influence and Persuasion
Related Education Paths
Notable People in This Field
- Robert Cialdini
- Nancy Duarte
Related Books
Description
In "Engaging in Persuasive and Credible Communication", you will learn the key skill of persuasion, in the context of professional communication in a globalised world.
Outline
- Persuasive and Credible Communication: An Overview
- Specialisation Introduction Video
- Why Persuasion?
- The journey ahead
- Persuasion versus Manipulation
- What is persuasion?
- Credibility in Persuasion
- Three Elements of Credibility
- The Language of Trust
- Instructions for Practice Quiz 3
- Quiz 1
- Practice Quiz 2
- Practice Quiz 3
- Summative Quiz 1
- Reflection 1
- Principles of Persuasive Writing
- Understanding your audience
- Analysing your audience
- Rules for Effective Writing
- Ways to establish credibility
- The persuasion map
- The AIDA framework
- Additional Resources
- Practice Quiz: Discover your Personality
- Additional Resources
- Persuasive Writing in a Globalised World
- Globalisation & the professional workplace
- The five dimensions of culture
- Credibility across cultures
- Writing a Cover letter
- Additional Resources
- Reflection
- Reflection 2
Summary of User Reviews
Learn persuasive communication skills with this Coursera course. Users found the course informative, engaging and helpful in developing their communication skills. However, some users found the course content to be repetitive and not practical enough.Key Aspect Users Liked About This Course
Users found the course to be informative and helpful in developing their communication skills.Pros from User Reviews
- The course is engaging and interesting
- The instructor provides clear explanations and examples
- The course offers practical tips for effective communication
Cons from User Reviews
- Some users found the course content to be repetitive
- The course may not be suitable for those already familiar with communication techniques
- Some users found the course not practical enough
Derrick Ng
4.6 Raiting
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